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Brands respond to the world’s situation using the logo

We live in an age of consumerism. Our world is surrounded by thousands upon thousands of brands that offer us a variety of choices. Consumers love having choices, but companies need to be able to offer new marketing strategies to stay relevant. It’s no longer enough to just offer quality products. Your social responsibility and connection to the world must be demonstrated. Here we will discuss the importance of logo. In connection with major world events, the world’s most powerful companies rebrand their brands to show that they care. The logo should be the face of your company. If your logo is not reflecting the essence of your company and its core values, it’s time it was changed. It can be supplemented, as major brands around the globe are doing. This is the simple truth: If your logo was made for your store 15-years ago, it doesn’t necessarily mean that it will be compatible with social media platforms like Facebook or Twitter. Social media is today the first to respond for all major situations like the Pride Month or the Covid-19. It is essential that a logo looks good on Instagram and Facebook pages. Many social networks allow users to add an icon to their profiles, such as the flag of Ukraine or LGBT.

COVID-19

Coronavirus was the original. It was the one which gave life and energy to the creative industries. Many global brands changed their looks and started to give advice on how best to comply with quarantine. We will be recalling the most engaging advertising campaigns by major brands, from the beginnings of the coronavirus up to today, along with logo experts, the 100logos.net. Let’s talk about the COVID-19 epidemic. This was a time when well-known corporations like McDonald’s, Coca-Cola and Audi joined an information drive to end the pandemic. International brands cleverly interpreted logos to emphasize the need to limit social contact in order to stop the spread COVID-19. Social distancing refers to keeping a distance from others. The disconnection of logo elements that are too fat has been a key trend in visual identity design for 2019/2020. A McDonald’s Brazil division decided to demonstrate to customers how important it was to keep isolation by seperating the golden arches which form the letter M in the logo. Osipa was a part of the design agency DPZ&T who worked on this issue. Volkswagen’s premium brand Audi and its Volkswagen concern released commercials. They reminded people around the world and their fans that quarantine is a time when it is essential to keep your distance. Audi rings parted in opposite directions, and the distance between letters “V”, and “W” on Volkswagen logo increased substantially. Burger King has changed the slogan of their campaign “Home of the Whopper” to make it more appealing. Coca-Cola Times Square in New York increased distance between the letters of the brand name. Manufacturers wanted to remind us that it is important to keep people separated in quarantine.

Pride Month

In June, all over the world, there are actions that support the LGBT community and equal human rights. Pride month is June. This is when brands and people show solidarity with LGBT communities. Its main symbol is a rainbow flag that companies can adapt to their logos. Automakers have organized a flash mob for the LGBT community. Mercedes Benz, BMW and Toyota painted their logos using rainbow colors via social media. Jeep published photographs of young girls kissing in front their SUV. BMW initiated the flashmob by coloring its company logo with the colors of a rainbow flag, which was shared on social media from its headquarters. The brand’s fans, according to the press service, united by their love for driving. There is no room for hate or disrespect in the official accounts of the company. Not only have powerful brands supported Pride Month but so did U.S.-based sports clubs. For example, the Washington Capitals National Hockey League team changed their logo to show solidarity with the LGBT community. It featured a rainbow flag and a hockey stick.

Social Media

As mentioned previously, social media platforms are often the first to respond when there is a major change in world politics, economy or culture. Many of the biggest players in the industry update their features regularly, such as profile settings and statues, adding new graphical elements to the collection. In Instagram, you will see a rainbow flag, as well as other options, during Pride Month. You could also add a “Social distance banner” to your profile pic. Social media platforms became the trend-setters in conscious visual identity design. This has made it easier for large corporations from around the globe to follow these new progressive rules. Modern marketing has many important elements. It increases indifference, and it helps people pay more attention to the problem. This allows us to change things for the better.

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