A couple of years ago, when VCR was a hit and camcorders were all the rage, folks started to invest in corporate videos. Also, They were an overnight sensation. Suddenly, every company could do a behind-the-scenes of their everyday existence. However, Take folks behind the rafters and the curtains and show them how the sausage was being made — small amateur stuff. Nothing fancy. Boardroom meetings, shaky camera footage of the factory floor. Then something happened? The digital revolution. Suddenly, video could strive for more. thanks to tech, you could do wonders with a corporate video. Suddenly, everyone wanted something with a bit more panache. So traditional marketing companies started to get in on the action and offer their services. Also, A booming industry was born – with multiple players. In this article, we are going to give you a behind-the-scenes look at corporate videos and a list of the top 8 best corporate video production companies out there.

What is a Corporate Video?

Corporate videos are professional audiovisual productions created by companies to communicate their brand’s message. They can also employed to promote products or services and engage with their target audience. Also, They are a branch of marketing unto themselves. And heavily coveted by some companies. Why? Because, they can foster a sense of goodwill – showing folks a company’s values.  Also, These videos are design to enhance the brand’s image and convey a specific message in a concise and visually appealing manner.

Let’s look at the evolution of corporate videos –  are some of the key moments in the history of corporate videos:

• 1908: The first corporate video was created by none other than the wizard of Menlo Park,  Thomas Edison. Also, The video, called “Edison’s Kinetograph,” shows Edison demonstrating his new invention.
• 1910: Also, The first corporate training video came into being thanks to the good folks at General Electric. The video, called “How to Operate a Light Bulb,”– quite literally taught employees how to safely use light bulbs. However, Ever wonder how many folks it used to take to screw in a light bulb in the early 20th century? This video has your answer.
• 1920: The first promotional video was created by Coca-Cola. The video, called “The Pause That Refreshes,” features scenes of people enjoying Coca-Cola within a corporate atmosphere.
• 1950: Also, The first corporate, educational video was engineered by IBM. The piece of celluloid glory, called “The IBM Story,” tells the history of the company.
• 1970: Also, The first corporate documentary was created by Xerox. The video, which predicts how office work will be done in the future, is called “The Office of the Future.”
• 1990: The first corporate webcast came to fruition thanks to Cisco Systems. The webcast, called “The Future of the Internet,” discusses the potential of the internet.
• 2000: Nike, was the first company to jump into the social media frenzy and create the first corporate social media video. Also, The video, called “Just Do It,” features Michael Jordan and other athletes.
• 2010: Also, The first corporate virtual reality video was created by Google. The video, called “Welcome to the World of Google Cardboard,” shows what it’s like to experience virtual reality.

Corporate Video Production Company — why hire one?

Corporate video production plays a vital role in elevating a brand’s image and messaging. Here are key ways in which it benefits businesses:

• Storytelling: Corporate videos have the power to captivate viewers through compelling storytelling. Also, They tell more than just what employees are doing – they tell a narrative of your company and infuse it with pathos. However, They talk about your folklore. They enable brands to convey their values, mission, and unique selling points effectively.
• Increased Engagement: Videos have become the preferred content format for online consumption. Not blogging, not images, not anything else. Also, Videos are the best way we can get our brains to retain information. By incorporating engaging visuals and narrative, corporate videos can attract and retain viewers’ attention. Also, They can increase audience engagement with the brand and crete emotional bonds.
• Brand Recognition: A well-produced corporate video leaves a lasting impression on viewers. They can end up making the brand more memorable. Also, This recognition leads to improved brand recall and customer loyalty.
• Improved Communication: Videos allow businesses to communicate complex ideas and messages in a simplified and visually appealing manner. Also, It’s as simple as that. The medium allows you to condense ideas and push them forward – in easily digestible sizes.
• Enhanced Credibility: Also, A professionally produced corporate video instills trust and credibility in the brand. It portrays the company as reliable, competent, and committed to delivering quality products or services.

Top 8 Corporate video production companies.

Make Your Mark

Make Your Mark was created in 1995 by two friends who shared a passion for storytelling. Also, The company quickly grew and became known for its award-winning work. In 2000, Make Your Mark was acquir by a larger company, but it continued to operate independently. It’s one of the top corporate video production companies in the world. Awards:

• Telly Award
• Clio Award
• Emmy Award

Kasra Design

Kasra Design Studio was founded in 2015 by Kasra Ebrahimi, an experienced animator and filmmaker. It is a leading video production company. Also, The company is based in Kuala Lumpur, Malaysia, and specializes in the production of explainer videos, motion graphics, and other corporate videos. However, The company has a team of experienced animators and filmmakers who are passionate about storytelling and helping their clients achieve their goals. It also has a strong track record of creating effective and engaging videos that meet the needs of its clients. Also, Among our client pool, we’ve collaborated and worked for Fortune 500 companies, small businesses, and non-profit organizations. Kasra Design has won several awards for its work, including:

• Gold Award from the Indigo Design Awards in 2020 for their 3D animation, “The Story of Our Workflow”
• Site of the Day award from CSSWinner in 2018 for their new website design

Sparkhouse

In 1999, Sparkhouse was thrust into the world by a group of filmmakers and artists who were passionate about creating innovative and visually stunning videos. Also, The company quickly gained a reputation for its high-quality work and its commitment to storytelling. In 2005, Sparkhouse was acquir by a larger company, but it continue to operate independently. Awards:

• Webby Award
• Vimeo Award
• FWA Award

King Toledo

King Toledo was found in 2001 by a former advertising executive who was frustrat with the lack of creativity in the corporate video industry. He set out to create a company that would produce high-quality videos that were also engaging and memorable. Also, It is one of the best corporate video production companies. Awards:

• Telly Award
• Clio Award
• Emmy Award

Rocketwheel

Rocketwheel is the brainchild of two friends who tired of the long turnaround times and high prices of traditional video production companies. Also, They said enough in the summer 2003 and decided to change the game. However, They set out to create a company that could produce high-quality videos quickly and affordably. Awards:

• Webby Award
• Vimeo Award
• FWA Award

MHF

MHF Creative, 2004, was brought into fruition by a former journalist who was passionate about storytelling. Also, She set out to create a company that would produce high-quality videos that told stories in a compelling and engaging way. Awards:

• Telly Award
• Clio Award
• Emmy Award

Loupe Theory

However, In 2005, Loupe Theory was springboard into the world stage by a group of filmmakers and artists who were enamor with creating visually engaging and highly emotionally resonant videos. Also, They wanted something more from what the current roster of corporate video production companies was producing. Awards:

• Webby Award
• Vimeo Award
• FWA Award

Malix Media

Malix Media happened because, in 2006, a former advertising executive simply said enough. Also, The digital revolution was hitting its stride, and the corporate video industry was treading water. Also, It was boring and simply didn’t engage with the audience. The man set out to create a company that would produce high-quality videos that were also entertaining and memorable. Awards:

• Telly Award
• Clio Award
• Emmy Award

Key Considerations When Choosing a Corporate Video Production Company

Those 8 are just a small sample of the best corporate video production companies available worldwide. Each has its pros and its cons. Each has its price tag. Some of these companies attract Hollywood-level talent — one even produced a corporate video with some of the actors from the sitcom “The Office.” The sky’s the limit when it comes to what is available. So, when selecting a corporate video production company, it’s crucial to consider several factors to ensure that you partner with a reputable and reliable provider. Here are some important tips and things to keep in mind:

• Experience and Expertise.
• Portfolio and Reputation.
• Creative Capabilities.
• Client Collaboration.
• Technical Proficiency.
• Budget and Pricing.
• Timely Delivery.
• Flexibility and Adaptability.