Millennials enjoy playing casino games just as much as previous generations, and as they’ve grown up in an increasingly digital world, they’re embracing online casinos more than traditional brick-and-mortar establishments. Generation Y have high expectations for any online experience, especially if they’re investing money to use it. Online casinos have drawn in a vast new demographic of players who may never have used a land-based casino before, and the industry has adapted by tailoring games and content accordingly. Let’s take a closer look at how millennials are interacting with online casinos.
Convenience
With busy schedules and long commutes, many millennials don’t have the time or energy to travel to a physical casino—in fact, many have no inclination to seek one out. Online casinos are a much more viable option, allowing players to enjoy their favorite games whenever and wherever they want. Whether they access sites via computer or smartphone app; online casinos give millennials the freedom to play their favorite games on their own terms and schedule. There is also a social aspect to online casinos which appeals to millennials; who have largely grown up with social media, as well as the immersive; and interactive experience offered by the wider world of video gaming.
Tech-savvy
Having spent their teenage years attached to a smartphone or tablet, millennials know their way around consumer technology; and are used to using their mobile for just about any purpose. So, when it comes to signing up for an online casino; they can hit the card tables or play slots online without any delay or confusion. And with many online casinos taking advantage of ever more advanced tech; options such as live dealer poker and virtual reality are attractive to millennials.
Paying with confidence
Millennials are sometimes known as ‘digital natives’, and have also grown up with online payments, so the idea of using an e-wallet, or services such as PayPal or GooglePay doesn’t evoke the esoteric suspicions that it does amongst boomers and seniors. Gen Y know who to trust, and practices to avoid, such as phishing, unsolicited emails from banks and services; random emails asking for personal details, etc. They know that an encrypted SSL certified environment is a must for any service handling sensitive data, and they expect prompt payouts from online casinos.
Games
More people are playing video games than ever before, and Gen Y make up a large percentage of gamers worldwide. The immersive nature of modern games has gradually filtered into the world of online casinos; where you can now find slots with gameplay; levels, and storylines, as well as variations on card games and roulette with high-quality graphics, video, and music. Millennials expect a top quality gaming experience, and casino game developers are working hard to keep their options cutting-edge.
There are plenty of reasons that millennials are enjoying online casinos; and the industry is responding to their demands and expectations. As technology continues to advance, it is likely that online casinos will continue to grow in popularity among millennials and future generations.