Digital shelf analytics is a process of monitoring different data points, to analyze the ranking of your products on the search engine about how customers find your products and how much they interact with them. This software helps in optimizing products to enhance search visibility and conversion. In the ever-evolving world of e-commerce, digital shelf refers to the online space where buyers can interact with the product online. It can be on any marketplace such as Amazon, social media, brand’s website or digital advertisements. Digital shelf software emerges as a transformative force changing the way brands operates and consumers shop. Also, This advanced digital technology makes it easier to understand consumer behaviour and optimization of product placement. In this article, let’s explore digital shelf analytics in detail and how map monitoring affects the businesses.

What are the four Ps of Digital Shelf?

• Product

You have to make sure to present the product to consumers and buyers in the best possible way. Ensure to work on the product representation for the good response and reviews.

• Pricing

You have to keep the perfect balance in your product price to win buyer’s trust on the digital shelf and get more profit. Search for the competitive pricing of your product wisely. If you keep an extremely high price for your product, chances are buyers will most probably look for some other brand, likewise if the price is extremely low they might think your product has bad quality.

• Placement

In the digital world, optimising your online presence for product placement online is very crucial. If you really want to beat your competitors to gain more attention and sales, spend some time to place the product in the best rank.

• Promotion

Make sure to invest in your brand advertising to improve the following of your product. Promotion will help you make high sales and improves search visibility.

Optimisation of Digital Shelf and Improves Online Visibility

There are many factors that affects the digital shelf performance of a product in a market. It is all about product visibility and ranking, enough stock restored, reviews and ratings of a product, high-quality images, and a competitive pricing strategy. Optimizing these factors can increase your sales and online visibility.

Product’s Ranking On Search Engine

In the wide landscape of e-commerce, buyers usually find the product on the search result page. Almost 80% of buyers or customers research online before purchasing your product and 70% are the ones who do not even feel a need to go to a second page of your brand website. So it’s highly important to rank your products on the first page to increase the sales. Think about optimising the product listing with common high- performing keywords, along with paid advertising. This will help your product to be more visible and generate more sales.

Discoverability of Products and Share of Search

Share of search measures the percentage of how easily your products are accessible on the search results as compared to the competitors. If you spend time tracking the share of the search, it will offer you more opportunities to increase visibility on the digital shelf. To increase incremental sales, you can track product ranking as to which keywords are more attractive and falling. Track the share of search trends to gain new customers and make more profits.

Insert Accurate Product Information

Usually buyers take just a few seconds to make the first impression of your product. Product content plays a vital role in impacting engagement in product visibility and listing. Buyers often look for specific details while buying a product. Product description is the most important factor in purchasing decisions. If the content is poorly written, it can be a source of red flags for serious buyers, shows the product is of low quality, and leads to more negative reviews which results in a decline in the ranking of the product.

Make an Effort To Gain More Positive Reviews For The Product

The first thing that every buyer buying is interested in looking for a review of the product. Reviews are the social proof that decides how one will customer think of a product. It is one of the important factors for product ranking and sales on digital shelves. If you get negative feedback, try to improve the problems with maintaining your ranking and sales. You should also keep looking for your competitor’s product reviews to point out their weaknesses.

Insert High-Quality Pictures on the Digital Shelf

Product images are the most attractive part of an online shopping experience. It can be a game changer in customer decisions to purchase the product. Around 75% of customers rely on product images while making a decision to make a purchase. If a customer receives a product that looks different from the listing, it will lead to dissatisfaction and returns. Try to make sure that images in the listing are of high quality, accurate, and with a bright background, this will improve your product’s conversion rate and visibility.

Ensure Enough Stock Availability

If you will be successful in optimizing the product listing well, the customers will be impressed by your product. If they open your listing to make a purchase and suddenly “out of stock” tagged on the product you wanted to buy, they will be more likely to switch to the competitor’s product. You have to keep monitoring your inventory to ensure enough stock at the back. This will give a positive shopping experience to the customer’s every time they come to your digital shelf.

Minimum Advertised Price (MAP) Monitoring

Your customer has every right to shop from another brand and look for the best product at a lower cost. MAP monitoring is required to have fair competition across all the brands to maintain the image of the products and for protection from brand erosion. If you set an unnecessarily high price for your product, it can change their mind for not making a purchase. Similarly, if the prices are extremely low, they might think the product is not worth buying. This is where competitive price monitoring is needed. By keeping track of what your competitors are charging, you can benefit from the pricing gaps left by the competitors. It will help in creating a pricing strategy that keeps the buyers happy and satisfied and also protects your margin.

Final Remarks,

The integration of digital shelf analytics into the retail system shows a strategy for how brands understand, adapt to, and fulfil consumer needs. Embracing this technological transformation will not only benefit retailers in the digital landscape but also transform the retail experience. This will result in setting a new standard for the business industry as well. Successful brands mostly use data to excel in the retail landscape, to join ranks with them you have to invest in marketing intelligence platforms that offer accurate product data and help you make the