As many business owners will know, there are lots of benefits to running an online business; but the promotion of your e-commerce brand should not be online only. Yes, you should promote your e-commerce brand on digital platforms; but you should not forget to promote it in the real world too. If you are struggling to do this; this guide will help you to promote your E-Commerce Brand as much as possible using physical marketing methods.
Run Events
Just because your company is based online, this does not mean that you cannot host events that can increase interest and expand awareness of your brand in the physical world. For instance, you might decide to hire out a local venue and host a product launch; or you might decide to run an event where you offer an experience associated with your products and industry for your clients; or during which you share your knowledge and expertise of your industry. This can help to create buzz around your business; get people involved, allow people to see your products in the flesh; and even spark interest from the local press. These events will help your business to stop being such an abstract concept to people who may have been browsing through your products online.
Invest in Custom Water Bottles
Sometimes, the best way to raise awareness of your e-commerce brand is by investing in custom promotional products, such as water bottles. These products can then be carried around by you, your employees; and your customers wherever they go or even given away for free at your in-person events. This will increase interest in your products; and can encourage possible customers to head online to see what your company is all about. There are plenty of benefits, so you should consider investing in branded water bottles from Anthem Branding. These will ensure that your brand gets seen often and that it does not remain solely online.
Use Physical Marketing
Even e-commerce stores can benefit from producing great business posters, banners; and mail that can be seen and received by potential customers, especially if you are looking to serve a certain area. Physical marketing methods are often more memorable and cannot be easily scrolled past; ensuring that your customers take in all the information you want them to know about your company. Consider combining these methods with social media and content marketing to ensure that you have covered all bases and are able to attract customers who are not constantly online.
Get a Stall
You might also consider occasionally bringing out your products into the real world by hiring a stall at a local trade show or market. Some businesses can even get permission to set up stalls and interactive displays in shopping malls or town centers; which can help to generate interest in your business and help shoppers understand what you offer your customers. This can also give your possible customers a chance to speak to you directly about the products that you offer. Hold a meeting to discuss whether a stall could help your business leap off the screen. It may be the best investment you make.