Over the past few years, e-mail marketing has been touted as one of the most important aspects of digital marketing due to its capacity to reach billions of people at once. The significance of email marketing is even more profound when you consider that we now live in a digital era where most people try to keep tabs on their email inbox daily. Are you a business owner wondering why you should adopt email marketing campaigns? This guide has all the answers you need.

Why is Email Marketing Still Relevant Today?

Email marketing is still one of the most effective ways for businesses to connect with their audience. Now, let’s review the reasons why email marketing is still relevant till date:

Supports Direct and Personal Connection

Emails allow businesses to create unique messages that are shared directly with clients or prospective customers. Many other digital marketing channels rely on advanced algorithms to constantly display your ads over a period of time. While this approach has its benefits, it can feel repetitive and impersonal. Hence, many people may ignore your ad. On the other hand, email marketing gives you the creative freedom to customize personal messages for each client. However, you can hire a deliverability consultant to determine the efficiency of your campaigns.

Offers Cost-Effective Marketing Campaigns

All business owners have the same goal. To reduce unnecessary expenses and maximize profit, that’s where email marketing comes in. Compared to other digital marketing channels, email marketing is relatively cheaper and guarantees access to a larger audience. As a result of this benefit, small and medium-sized businesses use this channel.

Offers Measurable Results

You’d do well to know that email marketing allows business owners to track and analyze their campaigns. You’ll be able to track click-through rates, open rates, and conversions. As a result, it’ll be easier for you to know what works and what doesn’t. Using the data gained from previous marketing campaigns, you can optimize future outreach.

Offers Higher ROI

Due to the cost-effectiveness and consistent results generated by email campaigns, this marketing channel offers a high return on investment. Studies show that every dollar spent on email marketing generates an average return of $45 for the business. Now, that’s the type of ROI many business owners have been dreaming about.

Boosts Customer Loyalty

Unlike other marketing channels handled by bots and algorithms, email campaigns prioritize the use of custom messages to interact with your audience. By doing this, you’ll create a type of relationship with each customer. Regularly sharing updates with this approach will create a sense of loyalty in your customers.

Allows You to Gain High Engagement

The effectiveness of e-mail marketing is also due to an overabundance of email users. With billions of users out there, your messages have the potential to be more impactful and seen by a larger audience. Moreover, email messages are sent to user inboxes. So, the messages can easily be viewed later and acted upon, compared to social media ads that appear on the feed or timeline.

Allows You to Explore Many Creative Options

It’s impossible to overemphasize the amount of creativity that email campaigns offer business owners. If you choose to adopt email marketing as a means to spread the word about your brand, you can use this channel to send out newsletters, surveys, and personalized recommendations. You may even add custom-edited images and videos to your message. The versatility of email marketing allows business owners to identify new ways to captivate their audience and tell them everything they need to know about their brand.

Access to Several Types of Email Marketing Ads

Another exciting benefit of email marketing is the variety of options available to brands and users. Depending on the purpose of your campaigns, you may use cold, retention, acquisition, re-engagement, and transactional emails.

Why Do You Need a Deliverability Consultant?

All things considered, email marketing is one of the most effective ways to spread the word about your business. There are many reasons why entrepreneurs should adopt this technique for their ads. However, you need every bit of help available. It’s a great idea to hire an email deliverability consultant who will ensure that close to 100% of your emails are delivered to the right target audience. This consultant will be responsible for providing deliverability support to you, performing in-depth email monitoring, auditing email sending practices, taking care of blacklists and spam traps, and creating short-term and long-term deliverability plans for better campaign results in the future.