It is essential to understand that an email signature is a critical element of a successful marketing campaign. This is not just where you can put your signature at the bottom of a letter. These are precious B2B marketing channels. It should be included in each of your campaigns because a professional email signature template helps to create a brand identity and increase the involvement of new potential customers in your business. Small, inconspicuous email signatures should be noticed. People are beginning to understand that email signatures are worth paying attention to.

Therefore, email signatures are becoming increasingly crucial in B2B marketing campaigns. More than half of companies now use email signature marketing. So take it! But why are email signatures so effective? There are many reasons to use email signatures in your marketing campaigns. But we narrowed their list down to the 5 most important reasons.

Reason 1.

You can reach more people with your email signature. Everyone sends emails. The number of business letters sent and received every day is staggering. Therefore, you don’t need to be a scientist to notice that a large audience views your email signature. The email signature will reach all your contacts if it contains a current marketing message.

Every Email you send becomes an extension of your marketing campaign. Even if the Email you sent isn’t directly related to your existing business goals, your email signature is related to those goals. Thus, it contributes to the implementation of all marketing tasks of corporate communication. This is also of great importance. Every time your email signature is forwarded, your marketing materials reach more people, so it’s worth checking out email signatures examples to create your signature effectively.

Reason 2 – Versatility.

Another great benefit of adding an email signature to your marketing campaigns: is variety! Regardless of your current business goals, you can create email signatures with the ability to achieve success quickly. Your email signature depends on what you want to receive. For example: when you send emails to potential new customers, email signatures can capture their interest by inviting them to order a product demo. When emailing a long-term customer, you can increase engagement by writing a referral or asking the customer to refer you to their friend. In addition, when you accept a job, you can use an email signature to promote your job listings. The possibilities are endless!

Reason 3 – Profitability.

Financial costs for marketing email signatures are practically non-existent, and ROI cannot be measured; email signatures are a compelling combination of marketing strategies and the promotion of products and services. This is a relatively simple but infinitely effective method. An adequately designed email signature with a solid call to action can do the following:

• Significantly increase sales;
• Generate potential customers;
• Create long-term engagement through social channels.

Therefore, they are very inexpensive and highly effective marketing channels. It’s all about adding leads to every Email you send, which is priceless.

Reason 4 – Useful for learning.

This is another great advantage of using email signatures for a marketing campaign. They provide the information needed to inform and improve future campaigns. May your success continue. Measuring email signature marketing is easy; you can view metrics such as open and click-through rates. From there, you can learn what works and what doesn’t. Armed with this knowledge, you can plan future campaigns with all the tools you need to succeed; Email signatures are helpful for current campaigns and future marketing efforts.

Reason 5 – Personalization.

Marketing campaigns can use email signatures because they are personalized. Marketing with an email signature allows for better targeting of messages than other marketing channels; email signatures inform:

Who reads your Email?

What time do customers read your marketing message?

In what context are they reading it (i.e., the context of the Email)?

Thanks to this, you can tailor the message to your needs. Thanks to the use of different email signatures depending on the path to the recipient, your message is always well received by the recipient. This means getting great results. In addition to personalizing your email signature, you can also change your email signature and place your email signature at the bottom of your marketing campaign.

Professional email signature – eight essential steps to create it

Step 1. Please do not overdo it with the colors of the email signature.

It is essential to use a limited number of colors because, thanks to this, email signatures can be restrained and elegant and not overload the recipients. Optimally use two or three colors, preferably those that are part of your creativity or your professional activities that are actively used on your website, company logo, etc.

Step 2: Include only relevant information.

Why are email signatures created at all? Their crucial role is to provide maximum value to recipients, and value is primarily the information that is useful and important to them. Limit the amount of data to the necessary minimum. Focus mainly on the company logo or your professional image; provide your first and last name, the position you hold, and current contact details (such as a phone number, possibly addresses of social media profiles, and the address of the registered office). Please do not include your email address in the email signature, as it is known to the recipient.

Step 3. Remember to include graphic components in email signatures.

A professional email signature should contain an image. Most often, a logo or your photo is used. Why is it recommended to include a graphic component in the email signature? Because it is an element of building trust. Adding images to email signatures is becoming increasingly popular, and a logo helps increase your brand awareness. In turn, the photo positively affects your perception of yourself among potential customers. When adding a graphic component, consider its placement.

Step 4. Do not “press” unnecessary elements.

Make sure that access to critical information is present in your email signature. Use appropriate breaks between individual elements. This will make the text much more readable. The most important thing is to find the right balance between the information you want to include in your email signature and the space you have at your disposal. Many people may want to add a lot of graphics to their email signature, but you should do it carefully because too many will make your email signature too long or too wide.

Step 5. Highlight the essential information in your email signature.

In the email signature, you can also emphasize individual information, showing the recipient which is the most important. The essential elements, your name and title, should be slightly larger than all other information. You can also set different colors for different text parts in the email signature. Potential links to social media profiles are likely to be the least useful, so use the smallest font for them or serve them as small images.

Step 6. Call to action.

A call to action, even in a letter? Why not? You could run your blog or create helpful content for users. You can report this in your email signature if this is the case. There’s nothing wrong with putting a short sentence below all the information that clicks to download your latest e-book or use a quick project estimate form. Thanks to this, you can generate additional visits to your site. The most likely recipients of your messages are people related to your business, so the traffic you can get through this process will be highly focused on your business goal.

Step 7: Consider adding links to your social media profiles.

If you are as active as possible on social networks, your professional email signature should contain links to your social media profiles. This is especially useful if you regularly add new content to social media. Otherwise, refrain from posting such links – they will not be valuable enough for the recipients of your messages; they will only take up valuable space in your email signature.

Step 8. Consider the appearance of the email signature, which will be displayed on mobile devices.

Statistics show that most people use smartphones and tablets to read emails rather than computers. For this critical reason, when designing a flawless email signature, you should remember that many potential customers will view it on their mobile devices. The optimal solution can be email signature generators, thanks to which you can be sure that your email signature will scale correctly on smartphones and tablets. The correct construction of the email signature is significant because the incorrect display on smaller screens will look as unprofessional as possible on your part. An email signature is the most effective way to make an excellent first impression about you.