Affiliate marketing has become industry favorite in no time and mobile affiliate marketing is no different. Mobile affiliate marketing refers to the practice of marketing or promoting products or services through electronic devices like mobile or even tablets (as well) and earning a commission in return for every sale made or every paid subscription made. Since it is a subset of performance-based marketing, using a mobile marketing platform or any other tracking platform will make mobile affiliate marketing stronger and better. So, without waiting further we will tell you what is mobile affiliate marketing, how mobile affiliate marketing and what’s the role of
mobile marketing platform in the affiliate industry.
How Does Mobile Affiliate Marketing Work?
1. Hire or Reach To An Affiliate Network:
Be it for any brand or any new established business, hiring or reaching an affiliate network does help the marketers to promote or sell the products. For those who don’t know affiliate networks act as an intermediary between the brands and the influencers or the affiliates. Moreover, this network helps to manage and keep the track of all the aspects of your affiliate marketing campaigns.
2. Ask Or Invites Affiliates To Sign-Up:
Inviting affiliates and paying them is a win-win situation for both the brands and the affiliates involve in any marketing campaign. Also, Affiliates interested in promoting mobile offers join an affiliate network and apply to specific affiliate programs. They provide information about their promotional methods, website/app details, and traffic sources.
3. Introduce Exciting Offers:
Once the affiliates get approved, make sure you entertain them with exciting offers. You can invite Once approved, affiliates can browse through various mobile offers available in the network’s marketplace. Also, These offers are typically provided by merchants who want to promote their products or services through affiliate marketing.
4. Pay And Get Promoted:
We are not asking you to pay your affiliates over budget. Else, if paid well, they would do everything for you. The affiliates are humans too, and they choose what to promote and what not. Once they are satisfied with your products and offerings, you can ask them to incorporate your business links into their mobile websites, apps, social media posts, emails, or other promotional channels.
5. Make Sure Your Brand’s User Interaction Is Mobile Friendly:
When a mobile user clicks on the affiliate’s promotional link or engages with the affiliate’s content, they are redirected to the merchant’s mobile website or app.
6. Conversion Tracking:
The affiliate link contains tracking parameters that help identify the source of the traffic. When a user performs a desired action, such as making a purchase, signing up, or downloading an app, the conversion is tracked by the affiliate network. Also, Using a prominent Mobile Marketing Platform will help you to track conversions made in mobile affiliate marketing industry at ease.
7. Tracking Commission Generation:
The affiliate network attributes the successful conversion to the affiliate who generated the referral and calculates the commission based on the agreed-upon terms (e.g., percentage of sale or fixed fee). The commission is added to the affiliate’s account balance.
8. Timely Payout & Streamline Processes:
Depending on the affiliate network’s payment schedule and threshold, affiliates can request a payout once they reach a certain balance. Also, The network processes the payment and transfers the earnings to the affiliate’s chosen payment method.
A mobile marketing platform or tracking platform plays a crucial role in mobile affiliate marketing by providing the necessary tools and infrastructure to track and optimize affiliate campaigns. Also, Here are the key roles of a mobile marketing platform in the context of mobile affiliate marketing:
1. Tracking and Attribution:
Using a MMP helps you to track the performance of affiliate campaigns by assigning unique identifiers or tracking codes to affiliate links. Also, These codes help identify the source of traffic and attribute conversions to the respective affiliates. However, Accurate tracking and attribution enable affiliates and merchants to measure the effectiveness of their campaigns and determine the commission owed to affiliates.
2. Conversion Measurement:
The tracking platform captures data on conversions, such as app installs, in-app purchases, registrations, or other desired actions. Also, This data is used to evaluate the success of affiliate campaigns and calculate the commission earned by
affiliates. Conversion measurement also provides insights into user behavior and campaign performance, helping affiliates optimize their promotional strategies.
3. Real-Time Reporting:
Mobile marketing platforms offer real-time reporting dashboards that display key performance metrics, such as clicks, conversions, revenue, and ROI (Return on Investment). Also, Affiliates can monitor the performance of their campaigns, track their earnings, and make data-driven decisions to improve their results.
4. Fraud Prevention:
Frauds may harm the peace and efficiency of any newly generated marketing campaign at ease. But when you use a mobile marketing platform, you get to use the anti-fraud detection tools and mechanism to identify unwanted frauds by detecting them. Also, These features help you to detect the frauds by tracking device fingerprinting, IP analysis, and machine learning algorithms.
5. Offer Management:
Mobile marketing platforms offer discovery, simplifies the process of generating affiliate links, and helps affiliates manage multiple campaigns. Also, It provides a centralized interface for affiliates to browse and select mobile offers available in the affiliate network’s marketplace. Affiliates can access detailed information about the offers, such as commission rates, conversion requirements, and creative assets.
6. Payment Processing:
Many mobile marketing platforms such as Trackier, handle the financial aspect of affiliate marketing by managing the payout process. Also, They calculate the commission earned by affiliates based on the agreed-upon terms and facilitate payments to affiliates according to their preferred payment method. Overall, a mobile marketing platform or tracking platform acts as a vital infrastructure for mobile affiliate marketing, providing the necessary tools and functionalities to track, optimize, and manage affiliate campaigns effectively. Also, It ensures transparency, accuracy, and efficiency in tracking conversions, reporting performance metrics, preventing fraud, and facilitating affiliate payments.