The reason why a Site Redesign? No adaptation for other devices, Lack of a clear structure, Pictures of poor quality, Viral advertising. Every web resource needs updating by an Atlanta web design firm. These can be external improvements, “redecoration” or deep changes that are associated with improved usability and implementation of new functions. To do this, you need to redesign your site and it may be that you need help from the saas design agency.

The redesign is a modernization that involves changes in the design, content, functionality of the resource, etc.

When to do a website redesign

It would seem that if modernization is cool, then you can update your portal constantly. However, it is not. A redesign can be done every 2 years or every 4 years. But, there is no need to leave your site in the same format as it was 5 years ago. He doesn’t need to celebrate his anniversary.

Important! Resource redesign is beneficial only when there is an understanding: what exactly they want to change, for what purpose they are doing it, and what result is expected in the end. Consider if the changes will save your site.

The reasons for the upgrade can be summarized in the following list:

• Site moves to new CMS
• The web resource has become less visited, the conversion has dropped
• Content update required
• The site design is outdated and clearly loses to competitors
• Expanding and changing the target audience
• Entering a new market
• The need for fast loading and clean code

Now let’s take a closer look at the most common reasons for Redesign site.

1. Website design is outdated

There are sites that you look at and you want to cry. Not everyone understands that it is web technologies that are perhaps one of the fastest-growing areas and here it is important to keep up with the times. However, Without exaggeration, every day there are new “chips” that make the resource more convenient and attractive.

Signs that the site design is far from ideal:

• No adaptation for other devices. Taking into account the fact that the Chinese “rivet” smartphones at the speed of sound, you need to create conditions for users to make it convenient for them to open your page on their gadget;
• Lack of a clear structure. Also, If the information on the web resource is properly structured, the client will not have to search for the desired product for a long time. If you have an online store, pay attention to this item;
• An abundance of small elements. Separate inscriptions on pictures, dies – this is the fashion of the 2000s.
• Flashy colors are inconsistent with each other.
• Pictures of poor quality.
• Viral advertising.

2. The number of sales decreases

Having your own online store, you probably keep track of the number of sales. If customers started to go to competitors and this has been happening for a long time – think about the Redesign site. Maybe your website just doesn’t meet the user’s requirements? In this case, you need to change the functionality and design.

But remember, website redesign doesn’t always solve this problem. So that the result is not long in coming – use a redesign in conjunction with SEO tools to increase conversion.

3. Usability problems

It is logical that each of us is looking for a place where he is comfortable and comfortable. The same goes for web resources. Also, If you don’t like the menu or don’t like the filter, let’s go in search of a more structured site.

Slow loading, incorrectly displayed pages, lack of a clear structure – a signal that it’s time to do a redesign. In this case, you need to “order a website redesign” as soon as possible.

Conclusion

Often, the initial work on the creation of the site is carried out poorly. As a result, the color scheme is not very good, the fonts are difficult to read, and the headings, in general, are of the wrong size. All this makes the Internet site inconvenient to use. Visitors cannot immediately highlight the information they need. It is to improve these indicators that the Redesign site aimed.

You can do a deep, visual, or functional redesign. But the most important thing is to focus on quality and focus on results. This applies to all types of sites, including medical web design.

It must be done at least once every 5 years. It is imperative to take into account the requirements of search engines and the requirements of users. In this question, you need to analyze your site and the resources of competitors that are on the first line of Google. This will help you get the brief right and follow through with the plan. There is no need to rush and overload the portal with unnecessary details. It should be easily perceived by the user.