Facebook is being used by almost 1.9 billion people across the world. People use Facebook both for connecting with personal relations as well as for promoting their businesses. Facebook provides a wide audience base for your content and hence enables you to promote your product to several people. There are a lot of tools and methods that can be used to boost likes and followers on your Facebook page. These methods can include both paid and non-paid options. In this article, we will be discussing the paid aspect, i.e., Facebook ads.

Why do you need Facebook ads?

If you want to run a successful Facebook page with a lot of likes and a vast number of followers, you need to use Facebook ads. Facebook ads boost your Facebook page likes and allows you to reach new audiences. Facebook ads help you in the following ways:

1.  Robust Analytics

Using Facebook Ads Manager, you can easily analyze the performance of your ads. You can sort through categories such as weekly reach, engagement on posts, likes, etc. This helps in determining whether an investment in ads was a success or not and you can change your ads strategy accordingly.

2.  Accurate targeting of customers

When it comes to conversion rate, remember quality is better than quantity. Targeting a small but engaged audience is much more important than gaining a wide number of uninterested followers. Remember interested users may turn into potential customers. You can target customers based on their age, location, gender, and interests.

3.  Cost-effective

When it comes to social media advertising, Facebook ads are one of the most pocket-friendly options. In fact, it is a smart move to spend on Facebook ads rather than wasting your money on traditional methods of advertising.

4.  Immediate results

Advertising on Facebook is not only cost-friendly but also fast. It gives immediate results and is the best solution to drive a vast amount of traffic to your Facebook page.

5.  Brand awareness

Making people aware of your business offerings will slightly push them to purchase from your business. Promoting your brand through ads helps you in getting conversions.

6.  Sales and Revenue

Spending on Facebook ads increases your sales and revenue. This has also been proved through research. Facebook ads spread your content to target audiences which in turn leads to more customers. Facebook ads can also increase your offline store sales. When a customer interacts with your Facebook ad, they may check out your brick-and-mortar stores as well. So, Facebook ads are a win-win for both online and offline sales.

7.  Increase website traffic

Advertising on Facebook allows you to drive traffic to your website. Since Facebook ads are more precise and cost-effective than other options, it is more beneficial to get a target audience for your website. You can use a CTA (call-to-action) button in your Facebook ads. This will drive your customers to your website as soon as the button is clicked.

8.  Facebook is omnipresent

Facebook is everywhere. Your current and future customers are using this platform. Hence promoting on Facebook through ads is a sure-shot way to get more customers.

9.  Customer Loyalty

Facebook ads may take your Facebook page to new heights. They create a more engaged audience and allow customers to interact more with the page. This in turn leads to new customers and more likes. Facebook gives you an “Audience” feature from which you can download your past customers’ email addresses and contact them directly in order to get more sales.

10.  Word of mouth

The best aspect of Facebook ads is that it is used on social media. This enables interested audiences to share and refer your business to their friends and acquaintances. Positive word of mouth is the greatest advertisement.

11.  Portability

Unlike traditional methods of advertisements, Facebook advertisements can be carried in your pockets. You can post an ad on Facebook from anywhere in the world and at any hour of the day.

How to use Facebook Ads?

Now that we are aware of the benefits of using Facebook ads, let us learn how to use them. Facebook Ads can be used in two ways to increase followers and likes. You can use either of the below-mentioned options at your convenience:

1.  Set up an ad campaign by going to your Facebook Ads account

·         Click on the ads link on your personal or business profile page. You can find it on the left pane of your news feed. Set up an ad account. ·         Fill in the details requested such as the name of your business, the purpose of running ads, and some other technical details. ·         Click on the “Create” button on the campaign creation page and choose Engagement in the objective list. Also, click on “Page Likes” next. ·         Name your campaign and decide on your budget.  Next, create an Ad Set and choose your target audience based on location, age, and gender. ·         And finally, head to the Ad Creative section and get started with crafting and creating ads in order to increase likes and followers.

2.  Promoting directly from the Facebook page

Go to the “AdCenter” tab which can be found on the top row of your Facebook page. Create an Ad on this page using the relevant option. Use The “Promote your Page” option after creating your ad. Choose an Ad account for running this ad. Fill out your billing details and you are good to go as soon as you approve the created ad. It might seem tedious to set up a Facebook Ad account but believe us when we say that this is the best way to widen your audience base. The more the audience the greater the number of likes. You can also use Buy Quality Likes to gain more followers and likes authentically. This tool is recommended for running a successful Facebook page; hence we suggest you give it a try and get amazing results.