For a long time, businesses relied on organic growth to increase their followers and reach on social media. However, recent data has shown that organic growth has declined. Facebook was the first platform where organic declines were first noticed. Organic reach is the number of social media users who can see your content via unpaid distribution. Although paid ads are great for increasing reach, getting real likes for Facebook pages or building a loyal following on YouTube or Instagram requires organic growth. Several factors will affect your reach, including people’s engagement with similar content in the past or the quality of the content. So, here are ways to solve your organic reach decline on social media platforms.

Create a Consistent and Strategic Content Plan

You must create a strategic and consistent content plan to achieve maximum organic reach on your social media platforms. This includes your type of content, how often it’s posted, when it’s posted, and how it will reach your targeted audience. While consistency is critical to social media posting, remember that quality trumps quantity. Create a content calendar to track your routine and keep your profile sustainable and fresh. Develop a content theme, a recurring content series, or regular installments that will train your audience to expect certain content at specific times.

Interact and Engage with Followers

Interactive and engaging social media content creates a powerful message for the algorithm that your content is worth reaching an expanded audience. Post content with questions that will direct your audience to reply to answers in the comment section. Engage with your followers by replying and liking their comments. Creating a bond with your audience is vital to your brand as it creates a viral effect for organic reach. Word-of-mouth will quickly spread from your audience to their followers, who will come to see what you are offering.

Customize Unique Content on Each Platform

Customized and unique content for each social media platform can increase your organic reach. Use specific network features such as Twitter moments, Instagram stories, or poll stickers to create interest. This will disrupt the normalcy of posting images and videos and incentivize your audience to follow you on every platform you are on.

Optimize Social Media SEO

While social media hashtags are still being prioritized on the platforms, they differ from the discoverability powerhouse they used to be. One needs to understand social media SEO and use it with the appropriate techniques in captions and tags. Many social media users use social search when researching new products. Social SEO can help you increase your organic reach. You can download a free social media SEO checklist to maximize your social profiles.

Collaborate

Collaboration is another excellent way to solve your reach decline by getting your brand into a larger organic audience. Find the right influencers and brands with similar interests to collaborate to attract a suitable customer base for your business. Use tags to credit all those involved in the collaboration to increase visibility, gain new followers, and increase organic reach. If you collaborate with other brands on their content, request them to use enhanced tags that ensure the extent of your contribution is clear.

Promote Your Profiles and Content

Showcase your brand’s social media presence everywhere your business is, whether it’s your business website, business cards, signature emails, or the storefront. Add follow or like buttons on your company website, blogs, and page. Ensure your content and business are always in front of more eyeballs by using social ads and promoted or boosted content. Additionally, you can create awareness goals for the paid ad campaign to increase reach. You could also cross-promote your social media profiles, for instance, turning your Instagram likes into Facebook followers.

Highlight Your Brand Values

Consumers expect to see more of your brand other than the products. Most customers will buy or advocate for your brand based on beliefs and values. This means they expect to see what social issues you stand on. State your views on climate change, discrimination, and employee treatment. Additionally, show how diversity, values, and talent are a part of your brand by being inclusive and representative. Connecting with your audience through values will create a passionate social media community to increase your organic reach.

Use Videos

Brands creating quality video content enjoy the most significant social media reach. Reels are short videos that can reach audiences that don’t even follow you. Ensure your reels are entertaining and in line with the platform’s guidelines. Reels should be under ninety seconds, which is recommended for new audiences. Some factors can reduce the visibility of reels on Instagram, such as watermarks, low resolutions, or already posted reels. Visit each platform to read their guidelines about reels to help you reach maximum exposure.

Go Live

Have you tried to use the live feature on Instagram, Facebook, or TikTok? Live video sessions on social media platforms drive up interactions and subsequent reach benefits that will boost your brand awareness. Let your audience interact with your team on the live videos as you do product demonstrations or have fun with Q&A sessions.

Use Targeting to Maximize Organic Potential

This varies from platform to platform, but altering specific posts’ settings can boost your organic reach. For example, on Facebook, you will find various options to use for organic post targeting, such as:

• Relationship
• Age
• Location
• Gender
• Interests
• Statis
• Educational level

These options are also available on Instagram and Twitter. Depending on the platform, use features that will categorize your posts to target the right audience.

Focus Your Effort on the Right Places

You don’t have to be present on every social media platform. Focus on the platform where your targeted audience is. Tips to help you choose the right platform include the following:

• Do a survey or ask your customers what social media platforms they use for business or social interactions.
• Research your competitors on platforms they are thriving at most.
• Use share button tools that provide you with analytics that will show who’s sharing your content and who they are sharing with. Use the numbers to decide on the platform to focus on.

In conclusion, optimization, posting high-quality content, and user experience is the secret to increasing your organic reach. Concentrate on engaging with your audience and building your following.