How E-Commerce Businesses Can Benefit From Virtual Tours?
3D virtual tours are modern innovations that can enhance customer experience while shopping online and enhance the sales and revenues of e-commerce stores. The virtual tour can also add to the marketing initiatives and other sales-boosting methods (including discounts and seasonal sales). They can improve the online shopping experience of the customers and reinvent e-commerce.
Why Virtual Tours?
A Virtual tour helps a customer get a more immersed shopping experience. People can get a natural feel of the products you sell in a cozier environment that has been integrated holistically and is much improved to the traditional 2-D selling methods. Displaying the products on a white background is a widespread practice in e-commerce. A virtual 3D tour creates a richer and more engaging customer experience. The new integration also lets the customers know that you care about providing your customers with the latest shopping updates (in the digital world).
Combining the Virtual Tour and E-Commerce
The E-Commerce platform can be integrated with virtual tours. It is difficult for customers today to find time to shop at brick-and-mortar stores. Still, buyers enjoy the brick-and-mortar shopping experience that has always been immersive and engaging and helped them obtain a natural feel for the products. The benefits of all worlds can be integrated into the virtual tours that combine well with E-Commerce stores.
1. Inviting International Audience
A virtual tour of the products can easily invite audiences and buyers from across boundaries. Modern logistics and shipping service providers ensure you can ship your product to any part of the world. An e-commerce store can now provide a virtual experience experienced by people from around the globe and from distant geographic locations.
2. Story Telling
One of the best features of virtual tours and e-commerce platforms is that they ensure you can unfold your offerings as a story. You can embed audio images, text, and videos to create an engaging and alluring tale woven around your products and store. Customers will always remember such a rich and vivid shopping experience and are bound to return to your online store repeatedly.
3. Available on All Devices
Customers can access your virtual tour and e-commerce from any device connected to the internet. Therefore, customers can virtually tour your online store via their smartphones, laptops, computers, and other devices that can access the internet. Remember that users may stay on online platforms for up to 60 seconds, in most cases, while shopping. Virtual tours can engage the customers better and ensure they remain on your online website and e-commerce platform early. Virtual tours can improve the retention rates of web visitors. Such e-commerce stores with integrated virtual stores are up to 10 times more engaging for the customers when compared to the other regular E-Commerce stores.
4. Better Search Engine Rankings
Google is the omnipresent and most popular web search engine. A business that ranks prominently on the Google search engine result pages is likely to gain much higher revenues when compared to other companies. E-Commerce stores can highlight their offerings through stories, and virtual stores can keep customers engaged. However, such E-Commerce stores with virtual tours are ranked higher and better by search engines, including Google and Bing. E-commerce stores with virtual tours get 40% more clicks when compared to other stores and online websites for shopping.
5. Speedup Sales
E-commerce stores can speed up the sales process and gain more revenue in much less time by implementing virtual tours for their customers. The 360-degree content of the virtual tours has approximately 27% higher conversion rate. For instance, the spin feature of a virtual tour is bound to increase conversion rates by up to 40%.
6. High ROI
Implementing the virtual tours on E-Commerce stores requires marginal investment. However, such investment can result in exceptional and high returns. E-commerce stores and even small businesses can invest marginally in such a digital campaign; and quickly grow their sales and revenues.
Conclusion
Virtual tours make a business popular across geographic boundaries, enhance conversion rates, and improve a business’s online search engine rankings. Therefore, virtual tours can help e-commerce stores gather higher returns on their marginal investment and speed up their sales process. It is a proven strategy to display the unique offerings in a more engaging environment and to create a more sustainable business.
