The Newest and Hottest Digital Marketing Trends for 2021
Digital Marketing Trends. Digital marketing is among the newest industries in the world, and yet it has become one of the most lucrative and important. With so much e-commerce and advertising being done online these days, it’s vital that businesses have a digital presence. The days of flyers and billboards might be a thing of the past. The industry evolves nearly as fast as the latest smartphone technology. Trends on the internet move faster than in retail space. Similarly, you have to keep abreast of the latest research, or your strategies will end up out of date. Some digital strategies are as old as the market itself. But others are extremely new, having just begun trending in the past year or so.
Becoming a Digital Marketer
If you spend most of your time online and are fairly good with software, you already possess some of the key components of a digital marketer. Digital marketing is an ideal career for those who like to combine data analysis with creative strategy. If you like the idea of helping brands establish their online presence, this is the perfect career for you. You’ll need to stay up to date on the latest marketing trends in order to make an impact on your audience. For example, one of the best ways to make a memorable impression is by using images. You can learn how to implement MMS messaging as part of your marketing campaign. MMS, or Multimedia Messaging Service, enables you to attach pictures and GIFs to your messages – making them stand out from your standard text message. This approach has proven to help boost engagement across all channels.
Certification courses and degrees are often more inexpensive than the costs of a traditional university. But if the cost of tuition is a concern, there are private lenders who can help you finance a student loan. With private student loans, there are contracts built to suit your needs, especially with regards to the repayment time frame. Learning about digital marketing trends is also a key part of becoming an online marketer. You’re never done learning in this industry. There is always new data and new information to absorb, and the technology being employed is fascinating.
The Wildest New Trends of 2021
These digital marketing trends use technology and strategies that have never been employed before. Since these strategies have only existed for a few months to a year, the data regarding consumer engagement is still evolving.
A big aspect of digital marketing is email campaigns. In fact, mailing lists have been used since the original dawn of the internet. They were among the first techniques that business owners can use to connect to clientele over the internet. Since the dawn of email marketing, there’s been one big hurdle: getting people to act on the email. Even if you get them to open the email, you then need them to navigate to a website, use the information in the email, fill an online cart, and check out.
The more screens they have to click through, the less likely they are to complete the transaction. So, in-email purchases are a new and very interesting development. Advertisers are now able to launch email campaigns that include embedded purchase links. Without leaving the inbox to any third-party popup payment pages, the buyer can purchase an item. Similarly, advertising emails are no longer just text and images. The new email technology allows emails to be coded like apps. Customers can interact with parts of the email and watch embedded videos.
Extremely Sophisticated Email Targeting
Email targeting has gotten much more sophisticated. Advertisers are able to craft campaigns based on much more detailed information about different users. This allows them to send relevant ads to each individual person on a mailing list and maximize return on investment. Some of the data about Digital Marketing Trends points included in the algorithm include:
- Google search history
- Purchase history
- Most used apps
- Most visited websites
- Customer service history
Email data is the most helpful for e-commerce merchants. By harvesting information about customer engagement, these businesses can tweak advertising campaigns and target their products to their niche more effectively. It’s possible that digital marketing companies will take the technology even further in the future. The goal is to link the data from mobile apps, email, web searches, and commerce history to get a full picture of each consumer. Then the campaigns can roll out across multiple channels at once. Though this level of integrated sophistication isn’t mainstream yet, there are trends of cross-channel scaling. Email campaigns can integrate with mobile messaging, social media, and pay-per-click advertising campaigns.
Progressive Web Apps
Progressive web apps aren’t the newest of the new, since they’ve been around since about 2018. But these apps have gone from a niche interest to a center of digital marketing strategy for several large social media companies. They have such a massive impact on conversion rates that they can’t ignore. So, what exactly is a progressive web app? This is a piece of technology built to solve the issue of browsing on mobile. Even if you’re browsing on a responsive site, you might find that your connection is flawed or the layout is glitchy. At the same time, the site might try to direct you to a mobile app. Frustrated and not wanting to download the app, you just leave.
Progressive web apps open in the browser, so people access them exactly like the main website homepage. They have the same functionality as a mobile app. But they don’t open in a separate application, so you never need to leave your browser. Web apps rely on network connectivity, unlike mobile apps, which use cell data as well. People with slow connections might experience the same lag with a web app that they do with a regular browser. But any moderate to strong connection should give speedy, high-quality results.
Last word on Digital Marketing Trends:
Because PWAs launch automatically in the browser, and they have the functionality of the mobile app, they’re an ideal option for businesses trying to bridge the browser-app gap. You lose user engagement when you insist that people download an app from the App Store to interact with your content. Another solid aspect of PWAs is that they can save as shortcuts to a smartphone home screen. So, you can launch them like a mobile app, too.