If you’re in the market for an engagement ring, you may be doing some serious research and trying to find the perfect stone for your bride to be. There are still plenty of physical stores you can shop at, but much of the business is done online these days.

Several online retailers stand out, and James Allen is among them. For custom engagement rings, and certified gemstones, their selection is worth having a look.

So, what’s their advantage?

A “modified” ecommerce business approach is used by James Allen. Fully reviewed at Your Diamond Teacher Sebastian, this general guide can explain the business style and benefits of shopping online for your engagement ring. As a result, the diamonds that are presented on the web page are not theirs. So how is James Allen capable of providing you with these priceless objects?

They use the following strategies to photograph and quality-check diamonds continuously. Suppliers are positioned near the location of JA New York headquarters, while all manufacturing facilities have photography centers. As a result, JA is able to provide 360° HD video for each of its diamonds.

Drop Shipping Design

Once an order has been successfully submitted, the diamond is now moved to the James Allen office, where it is checked for quality by the business’ in-house gemologist before being sent to you. James Allen also tries to get exclusivity deals. Since they do not have to buy every gemstone at once, James Allen could provide prices that are rather affordable.

Just the costs of website maintenance, staff for photographs and videos, customer service, and diamond specialists need to be covered. It does not take much imagination to comprehend why an in-person shop will require higher markups on every purchase if it has to cover the cost of pricey showrooms, personnel, and jewels in stock.

There is no doubt that James Allen will provide a price that is far less than what you would have to spend in a real store. In actuality, James Allen is not more pricey than other online merchants. All diamonds appear to be roughly the same price on average.

Engagement Ring Inventory

With over 150,000 stones in various shapes as well as the 4Cs, it is easy to add badly cut jewels to the mix. But even those boasting Good Cut diamonds, and therefore more reasonably priced, may still be great gems. In addition to traditional white diamonds, they also provide fancy colored diamonds. The products are amazing despite the limited price range. Without a lot of overhead, businesses that operate solely online can offer better prices on gemstones, simply due to lower costs.

GIA and AGS

You may be confident that the diamond’s 4Cs—cut, clarity, color, and absolute carat weight—as in addition to its monetary value—will match or even surpass your expectations if you choose a correctly rated GIA or AGS diamond.

Order on the Website

Internet shops try to draw in you with their online existence on the web as they no longer have attractive showrooms. Their website acts as their exhibit, and a straightforward, contemporary website enables them to interact both locally and internationally with the Facebook generation.

However, with online tools to give you a full and complete view of the stone, it’s not necessary to view it in person any longer. You can also compare your chosen goods side by side via the “Add for Comparison” option. Each stone may be examined when it has been placed in a juxtaposition folder.

Most online retailers lack high-quality 360-degree videos and images. In general, there is never any assurance that the look of a diamond can be determined just by its grading certificate. This is why the average buyer prefers the visual tools on the site, simply to verify the beauty of the stone.

If the diamond has a clarity grade of VS1 or greater, it will surely be eye-clean.

Between VS2 and SI2, however, there is no certainty. However, bear in mind that this distinct range may contain the best deals.

The Pick of Diamonds

Unfortunately, a lot of online retailers do not provide larger images, and some actually have the arrogance to publish fake images. Unless you are willing to fork over a lot of money for the greatest clarity grades, this technique of buying a diamond is risky. The most crucial guideline is to never buy a diamond without visual verification. .

Additional Advantages of Shopping a Showcase

The outstanding and optimal cut as well as the superb symmetry enable high-grade light performance.

Find Jewels With Greater Radiance and Fire

Compared to other diamonds, some gemstones have a lot more fire. Click here for more information on what makes a gemstone. When it comes to the amount of “rainbow colors” which a diamond reflects, some diamonds have a lot more hue variances than others. A diamond’s proportions play a part in this.

Locate Fancy-Shaped Diamonds With Good Exposure Performance

The high-resolution videos are also a great help when trying to discover certain characteristics for fancy-shaped diamonds. For instance, the “crushed ice” aspect of a cushion-shaped diamond cannot be determined by a grading report. It is also challenging to determine whether a marquise, pear-shaped, or ovoid-shaped diamond would exhibit the bow tie effect.

Your Ring in Its Entirety

When watching films of various gemstones set in rings, you instantly see that you may go far lower in shade grading to save money. Read the following to have a good idea of how these rings could appear:

Vendor Chat Feature

Google can answer every question under the sun, but speaking with a professional is always preferred. Their staff responded quickly and had the ability to provide you with an unbiased evaluation of diamonds. They offer an instantaneous evaluation service where experts may share the display with you.

The trick to lower overhead and costs being passed on to consumers is to use local suppliers anytime possible. This has proven to be an advantage with online retailers, and it works perfectly in the case of online engagement ring purchases. When operating with limited personnel in a physical store, it’s the largest production cost involved with custom online jewelry orders.

Sadly, appointments for stones may no longer be possible owing to a subsequent policy change. However, you can get photos of the actual stone within 1 to 3 business days of request, and they’re usually accompanied with a video of the detailed gemstone.  After that, you have a maximum of one week to reserve your diamond.

Terms, Rewards, and Conditions

Deliveries are always free and fully insured. The quality of a gemstone delivery and warranty is unaffected by whether you pay $300 or $300,000. You will get a refund if you decide to return the item within 30 days. Even better, if you change your mind, you can exchange or return the jewelry piece for free (but only throughout the US; returns outside of the US will incur mailing costs).

Rarely would you be allowed to try your ring for an entire thirty days before giving it to your local jeweler for free.  You can get your ring engraved for nothing. If you choose to return it, there will be a $25 re-polishing fee.

Additionally, if the ring ever proves to be too big or small, you may still change it for free inside 60 days. All 3-stone, platinum, gold, and white gold engagement rings can use it. Custom engagement rings also come with a lifetime warranty that covers free cleaning and replacement of any stones, adjusting prongs, and repolishing rhodium plating.

Here are all the benefits in a nutshell:

• Enlarged pictures
• Ongoing warranty for your jewelry
• 24-hour customer assistance
• 3D engagement ring purchase visualizer
• Free international shipping
• Conflict free diamond search tool (https://www.state.gov/conflict-diamonds-and-the-kimberley-process/)
• Diamonds 60-Day free sizing
• Lifetime upgrade
• Financing options for custom ring construction
• Real 360-degree diamond footage in HD
• Laser engraving is free.
• Returns are free

More than just a charming bonus, the packaging is important. It is a part of the brand and maintains the company’s reputation. The ring packaging stands out if they also provide the actual ring box and an enclosure. Your engagement ring purchase is special and deserves to look spectacular.

Typically, inside the lining of the ring box, you’ll find a GIA gemstone certificate, a gemstone receipt of value, and other documentation. Also included are an H&A scope and a cleaning tow