Important Ranking Factors for SEO Law
SEO law or SEO for lawyers has become one of the most important things nowadays. As technology and the internet has managed to shed light on every single dark corner of human existence. More and more people every day are going online to get more information and compare options regarding lawyers.
If you are a lawyer and are searching for new cases, creating a website and working on its SEO. It will definitely bring in a lot of traffic and new cases. But if you just create a website and throw it into the wild, there is a very low chance of people finding you. Now, you may ask, then how should I let my website and portfolio reach clients? And the answer is SEO.
This article is going to tell you about some of the most important ranking factors on SEO law or SEO for law firms. If you want to develop an online lead generating strategy, this article will give you all the help needed.
Why is SEO for lawyers necessary?
In case you are in search of ways to grow your law business, organic search traffic is one of the most useful marketing options. SEO can be a little confusing and difficult to understand if you are a law firm that has never opted for such a marketing strategy. SEO has been growing tremendously and has become a very essential part of marking strategies for law firms.
Now that you have a clear idea of why SEO is necessary for a law firm or lawyer. Let’s get a little deep into SEO law. We will now be talking about the ranking factors of SEO. So that you can find a way of reaching new clients.
SEO Ranking Factors:
Work on the content
Once a client lands on your page, you have to do everything in your hands to answer as many of the client’s questions as possible. Don’t get lost in your side of the spectrum. Think about what information a client will be looking for when he or she is on your page.
You should manage to provide the basic level of answers so that the potential client can figure out if your law firm will fit the needs of him/her. Include very clear descriptions of your services, customer reviews, be transparent about the prices. Also, make sure that you update the website with all the latest updates. When it comes to writing the descriptions of your services, don’t scribble it yourself. Hire a qualified content writer to make the details readable, professional, and clear.
Keyword optimization
You have provided every sort of information to give the client answers to your questions. But in order to reach out and pop up in the top 10 list of the client’s search results, you will have to convince the algorithm that you are doing a good job with giving clients information. This can be done with the help of keywords.
When a search engine is assessing your website, it will read through the information on your website to understand what it’s about. By including keywords, you are making it easy for the bot to read your data and determine that you are indeed a lawyer in Virginia or any other place. Including keywords in appropriate areas is not a piece of cake and this is the reason a qualified content writer will be able to pull that off perfectly.
Tons of content
You should make sure that you target keywords of a specific topic and create a large variety of content. The first thing you should do is decide a primary keyword. Then create different forms of writing the same thing and put them in the content.
When you have so many different ways to convey the same keyword, no matter what the visitor’s search term is, you will be able to rank for it. If the primary keyword is a lawyer in Virginia, the other keywords can be the best lawyer in Virginia or anything along the lines.
Off-page SEO, backlinks
Great content with keywords is all set but with so many different people are doing the same thing so how can you be ranked 1st. Backlinks are a way of off-page SEO that can help draw more and more traffic to your page. If you didn’t know what backlinks, they are basically links that lead to your content being placed on other people’s websites. So, the traffic from someone else’s website can be redirected to your content by placing the links.
If your website gets a lot of links from other popular websites, you can make a deal by putting their links on your page and your links on their page. It will bring new traffic to your page easily. Not only placing your links on other websites, but you can also get traffic from other social media apps like Youtube, Instagram, etc by adding the links to your website there.
Technical SEO
This type of SEO is the most important of the three aspects discussed in this article. Technical SEO can either make or break all your SEO efforts. When this important, it has to be difficult to do right? Well, that’s exactly what’s happening. You might not be familiar with what is technical SEO and to put it in the simplest way possible, technical SEO is the calculation of how “Google friendly” your website is.
It is very similar to the user-friendliness of your website but this extends to several other things like sitemaps and security. You can work a little hard and carry out all of the other aspects discussed in this article. Technical SEO is not something that you could possibly get right on the first try. This is one of the major reasons behind most of the law firms hiring technical SEO consultants because they will be able to do everything a lot more effectively than you can. And remember that if you mess up with Technical SEO, all of your other efforts are simply in the trash can.
