What is online store conversion?

What is online store conversion? How to increase the conversion of a dropshipping store on Shopify? What reduces conversion in the online store? The eCommerce sphere is experiencing an unprecedented boom, and it is unlikely that the situation will change in the coming years. The number of online stores is growing, and their quality is steadily increasing. Now, in order to start selling online, it is not enough to create a template store on a free topic, add photos from stock, and copy competitors’ texts.

Today it is important to pay attention to naming, branding, usability design because this is what will distinguish your online store from hundreds similar in your niche. In this article, you will find common mistakes that reduce the conversion of an online store to Shopify, as well as several effective ways to increase it.

What is online store conversion?

Conversion. How much hope and pain there is in this world. It is impossible to do without this key concept either in this article or in the process of creating a store itself. Let’s explain it in simple language.

Conversion is an indicator of effectiveness. In our case, this is the ratio of all visitors to the site and those who eventually made a purchase. Imagine throwing the ball into the basket, and out of 10 times you hit, let’s say 4. Thus, your conversion will be 40%. That is, in 40% of cases you have performed the target action. So in the store.

Your main goal is to sell something at the end of each visit. But even despite the utopian purpose, in reality, e-commerce is considered to be 1.5-2% normal conversion rates. To increase the figure by at least 1%, you will have to try and spend a lot of time, effort, and money to eliminate the errors that the shopify development agency will talk about in the next paragraph.

What reduces conversion in the online store?

The conversion is influenced by many factors: texts, colors, photo quality, bills, and much more. Among the most common reasons for low conversion are the following:

Slow upload to the site; Insufficient information on the product page; Complex site navigation; Poor logistics and long delivery times; Poor return policy and no guarantees; Mandatory registration of an account on the site; Your buyer is not sure about the security of his personal data; Unsafe payment solution.

How to increase the conversion of a dropshipping store on Shopify?

Of course, there is no magical way to increase the conversion of an online store. First of all, it is necessary to determine the cause of the low indicator and then work on a possible solution. Among the main ways that will allow you to convert visitors into customers with the highest probability, Digitalsuits highlights the following:

1. Use catchy naming, a short domain in the zone .com;

2. Use a single color scheme for the entire site;

3. Install a paid theme with advanced functionality;

4. Provide free delivery;

5. Establish fair pricing;

6. Import high-quality photos of your product;

7. In the texts, talk about what is important to your potential client;

8. Use video and GIF animations;

9. Add reviews about your product;

10. Use trust badges on the product page, in the cart, and in the checkout;

11. Specify information about the timing and cost of delivery at prominent places;

12. Create a FAQ section with frequently asked questions and add the rest of the necessary information pages (About us, Refunds & Returns, Shipping policy, etc. ;

13. Compress photos / GIF animations and use only the most necessary applications to ensure high download speed of the site;

14. Provide several possible payment methods, for example, Stripe + Paypal;

Conclusion:

Go all the way of the client from the landing page to the moment of payment from a mobile device and desktop to further eliminate all possible problems that reduce conversion.