5G: BENEFITS FOR THE MEDIA AND ENTERTAINMENT INDUSTRY
What are the Benefits of 5G? 5G is one of the most discussed emerging technologies today. Around 378 cities and 34 countries already have fifth-generation networks.
Its potential will influence various industries such as medical, gas and electricity, automotive, and entertainment. For the media and entertainment industry, 5G migration is based on three essential aspects:
- First is the influence of the public telecommunications networks that global operators have built and continue to build.
- Second, the media and entertainment production team and content creators must develop workflows to work within the 5G network.
- Third, the commercial opportunities to leverage the capital and operating expenses required to access the new technology.
In addition, the technical advantage of 5G is the availability of more bandwidth, with some estimates showing that it has ten times more bandwidth than 4G LTE.
It’s not just about bandwidth with 5G. In addition to very high-speed fixed wireless access, 5G is designed for flexible bandwidth usage, including network slicing. There, different virtual networks can use the same physical bandwidth with reservation. The ability to guarantee bandwidth and switch for ultra-low latency is interesting for production applications, mainly live production.
Benefits of 5G for remote, online, live production
As telecoms continue to expand in the US, media companies are already partnering with operators to experiment with 5G and its potential for remote and live production.
Proof of 5G live sports production concepts in the US has been in the works in recent years with AT&T, Fox Sports, Fox Innovation Lab, Intel, and Ericsson’s work on the 2018 US Open. That expertise could be implemented in casinos not on Gamstop.
Benefits of 5G for smartphones applications
In pandemics, smartphone production applications are essential to the media and entertainment industry. So live, and remote productions must use 4G LTE cellular wireless connectivity. So a shift from 4G to 5G seems to be a natural migration with equipment manufacturers.
Lower latency than existing wireless services increases the quality of experience for content creators and consumers.
Benefits of 5G for industries with high-speed connectivity
Cristiano Amon, Qualcomm’s president, also weighed in on the benefits of connectivity; “With 5G, you’ll get video 95% faster and see video at the resolution it was created. Streaming 4K video will be as easy as streaming music today. Uploading 4K video will be as fast as uploading songs today.”
Production trucks, large cabling areas, and the staff needed to service it all create a complex and costly endeavour. Also, One of the advantages of 5G will be the ability to network cameras without a satellite truck, according to the Signiant report.
Also, 5G offers a viable solution with network slicing: the ability to partition a private portion of the spectrum to guarantee the amount of bandwidth for that throughput alone.
Nevion recently published a survey highlighting broadcasters’ thoughts on 5G. 92% of agencies surveyed anticipate using 5G in the next two years, with 65% of them likely to use remote production applications. It is positive that agencies expect to keep pace with 5G.
However, there is still a lot of work before it can be deployed in live environments. Given the current climate around the world, testing and development may have slowed down. However, Over the next year, we will see agencies look for the potential of 5G in the value chain and test the capabilities of the technology within their organisations.
Benefits for highly personalised advertising
Those organisations working with augmented and virtual reality solutions have seen 5G as a significant enabler. Also, Highly personalised advertising is one of the attractive commercial opportunities for broadcast services, retail businesses and more. However, Benefits of 5G offers a more prosperous and faster connection between content creators, distributors, and consumers they strive to build long-lasting relationships with.
It is not absurd to suggest that 5G will accelerate the adoption of many of these tools and potentially change the media landscape. For example, organisations are already looking at ventures such as 5G-enabled stadiums and facilities, which could use the technology to allow viewers to access 360-degree virtual reality views of games and other live events directly from home.
Conclusion
In conclusion, The widespread adoption of 5G is seen as almost inevitable, a natural transformation within the media industry. Also, The potential offered by 5G for media distribution and consumption makes it impossible to ignore. Fifth-generation connectivity will bring remarkable changes in content creation and delivery.
It is likely that all corners of the media industry – film, e-sports, live production and more – will be affected by this connectivity in profound ways. Also, Media and entertainment companies cautiously enter the 5G world and embrace and experience its potential. However, they are just beginning to see the enhanced connectivity that could empower the industry as a whole.
