Global Pay-per-click Advertising market forecast to 2022
If you are looking to skyrocket your sales and increase your influence, then pay-per-click (PPC) advertising are the most effective way to achieve the results you desire for your company. PPC for eCommerce is what every business needs, whether you start up a new company or aim to increase your existing audience reach.
Global Pay-per-click Advertising market forecast to 2022
PPC Forecast to 2022
The pay-per-click advertisement success is booming and only continues to grow. The market for process automation has already increased to 83.2% in 2021. At the same time, search advertisement spending is projected to increase by 137 billion in 2022.
These trends of high spending on PPC for eCommerce mean that the competition is only increasing. People spend more and more time on their phones and laptops scrolling on social media and various other platforms where advertisers can target users. People are more likely to buy online than in-store, and this trend has made a sharp increase over the last year, with COVID-19 making people less likely to go shopping in person. However, they are still purchasing products online using their phones and laptops.
PPC for eCommerce has increased opportunities to target large audiences with the growth of social media platforms. It is expected that PPC is beginning to take over the Tik Tok platform, with increased investments going into advertisements of company products on the app. An enormous Tik Tok’s 80 million users audience opens many opportunities to target teens and young adults that make up over 60% of the population on this app. With pay-per-click advertising, millions of viewers will immediately see your products with a click of a button.
Why Pay-Per-Click Advertising?
It allows you to increase your traffic and gain an edge over the competition. This method focuses on google ad strategies and bases the company’s goals or products towards the desired audience that will be the most intrigued by the product or companies offers.
PPC for eCommerce has been proven to improve businesses overall success:
- 74% of brands contribute their success to PPC advertising
- PPC visitors are 50% more likely to complete conversion than organic visitors.
- 89% of traffic from google ads is a result of PPC for eCommerce
- 70% of the target population will be more likely to choose your company over the competition
Pay-per-click advertising does not just increase your reach but allows for better analysis of the performance of your ads. You can directly see how many clicks your ads are receiving; and, therefore, if your projections and clicks are low, you may want to revise keywords and potentially adjust your campaigns. This could be as simple as changing words or could result in changing your target population entirely. Either way, this feedback is essential in the projections of your company.
Does PPC Advertising Really Work?
With PPC advertising, you will generate more revenue with more clicks that convert in the purchase; so it is reasonable to regularly evaluate your ads’ performance. This may feel like a time-consuming activity for business owners but remember that investing in yourself is the first step to improving your sales.
To figure out your budget for PPC advertising, you can consult companies like wiserbrand who have a staff of eCommerce PPC specialists that will assist you in deciding your target audience as well as your budget. Budgeting for PPC is simple if the desired customer and product you are promoting is worth $150; you decide what you are willing to spend to gain that $150. This could be as low as $40 or could increase to $80; but in the end, the goal is to make substantially more than you spend.
Conclusion:
You do not need a large budget to be successful with PPC advertising. The entire process is quick, efficient, and worth the investment.With so many companies investing in their businesses with the contributions of pay-per-click advertising; it can be challenging to succeed without promoting your company through online advertisements. So if you are aiming to jumpstart your upcoming company or continue to grow your successful enterprise; start working with PPC advertising for eCommerce; and you are almost guaranteed to generate the results you want and the tools to be successful.
