How To Reduce Returns In The Fashion Industry?

How To Reduce Returns In The Fashion Industry?

The eCommerce market is booming, and now after the pandemic, most businesses are converting to the digital platform because of the high traffic available there. In addition, advanced technology like virtual try-on clothes and AI-based suggestions are making eCommerce fashion shopping easier than ever. 

But like every technology, there are some flaws, and similarly, digitization of fashion in the form of eCommerce retailing has its ups and downs. One of the significant downsides is the high rate of return which can occur in any form of business. The leading cause of these returns is the low satisfaction rate of the customers based on the fit and feel of the clothes. Therefore, changes are being made to reduce the number of returns; and an attempt is being made to make the consumers more aware of the product before buying the product.  

In this article, we will be looking at some of the significant steps that an online retailer can take to reduce the number of returns and streamline their businesses better. The answer for how to reduce returns in eCommerce lies within the reason that causes returns; and eliminating them will automatically improve situations. 

Things that one can do to reduce eCommerce returns:

Misinformation and inaccurate display of clothes is the main reason which causes customers to make purchases expecting one thing. Still, when the product they receive is different, they return the product immediately. Following are some steps that retailers of any size can adopt to reduce the number of returns regularly, 

  • Improve clarity about the product – Providing exact information about the clothes is very important to make the customer understand what they are paying for. This helps ensure that there is no misunderstanding as the customer will be able to read about the materials; the fit of the dress, and even see models wearing them in real life. Retailers should try to create individual descriptions for each dress to make an impression on the customers with their attention to detail. 
  • Provide exact sizing information – Not many people know what size they should buy to get the desired fit. For this reason, the best way is to relate the sizing with other known body stats like height; arm length, waist size, and many more. In addition, many AI-powered apps are also available that will take in body vitals; and then suggest garments that will fit you exactly after purchasing. 
  • Used advanced technology to recommend sizes – Modern scanning methods are now getting implemented where customers can create their digital avatars; which are made precisely similar to their body dimensions. Retailers can also create 3D views of their products so that customers can use the virtual try-on clothes functionality to try them on virtually and also check the fit of their dress accurately. 


There are a lot of things that a retailer can do to reduce returns. If they are a small-scale retailer and cannot afford 3D scanned garments; then providing the exact details about size and materials can drastically reduce the number of returns. 

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