NFTs arrive on smart TVs. A partnership between Samsung and Nifty Gateway signed
The Korean tech company recently signed an agreement with the well-known NFT marketplace. The partnership will allow Samsung’s new smart TVs to integrate apps to access the marketplace and view, trade or buy non-fungible tokens directly from the living room. Will this move enable an even greater spread of interest around NFTs?
The agreement
The partnership between Samsung and Nifty Gateway will cover the brand new QLed, Micro Led and Neo QLed smart TVs produced by the Korean company. These models will integrate a mode called Ambient mode, as well as an app that allows access to the huge catalogue of NFTs on the Nifty Gateway marketplace, owned by the Winklevoss twins. The television of the future is already here, in short, and will allow you to admire thousands of digital works of art with the best possible graphic definition, and eventually buy or sell them at auction.
The move on the part of the tech company is not at all surprising, since Lee Jae-yong, Samsung’s vice-president, has been arguing for years that TV screens should be regarded as versatile frames, within which a multiplicity of entertainment works can be placed, be it NFTs, video games or online casinos such as Netbet, it matters little.
Do NFTs have any real use?
There has been much debate, ever since the spread of the phenomenon, about the usefulness and value of non-fungible tokens. On the one hand, there are, in fact, those who argue that tokens represent the new frontier of art. On the other hand, it is thought that they are only instruments of speculation; and that soon the bubble related to them will burst. The truth, as always, lies somewhere in between.
We have to consider that NFT is a relatively young phenomenon; and the uses of tokens are still being experimented with. If tokens already have a certain utility at the moment; – think for example of NFT utilities – with time new use cases will be discovered; which will arise at the exact moment when it is decided to apply them for new purposes.
From this point of view, Samsung’s move is, in fact; very important to begin to draw some projections regarding the future of these assets.
This is a very important point to think about, since most users are mistakenly convinced that NFTs have to do exclusively with ‘doodles’ sold at exorbitant prices on online marketplaces.
Admittedly, one of the uses of non-fungible tokens has to do with the enjoyment of artistic content; but who is to say that it could not one day represent the new frontier of copyright and authors’ rights? Who says that, for example, concert tickets in the future could not be transmitted to the public via NFT? (Among other things, this would avoid the production of non-recyclable materials).
Samsung is already projected into the future
Is this a marketing choice? Or does the Korean giant really believe in the potential of non-fungible tokens? Probably both. We just have to wait and see what the opinions of users of the new smart TVs will be regarding the new integrated functionality; so that we can understand whether or not the agreement was a good choice.
