How To Make Your eCommerce Website Stand Out From The Competition
1. Offer the buyer an alternative product
These can be, for example, balloons not from Aliexpress, but from an Asian country. They can vary in size, shape, quality, strength, and clarity. Even if the product is similar, it differs significantly in principle from competitors. Our commerce consulting company Elogic will be happy to help you with this.
2. Narrow your niche
Let’s say that competitors sell sportswear and equipment for adults and children. And you can occupy a niche exclusively on children’s products. Pay attention to what products in the field are the most demanded, maybe it is simply pointless to sell others. This is the Reason to Make an ECommerce Website.
3. Exclusive approach
You can sell custom-made cribs for babies. To differ from competitors, such a product will be made according to the original design, you can add or remove something at the request of the buyer. Such a product will be unique, the wishes of the client will be taken into account, and manual work will make it more valuable.
4. Related products
If you can buy fries at McDonald’s, and to buy the signature cheese sauce, you had to go to a nearby cafe, then many customers would buy both products in the same cafe.
Clients can order funds for the face, leave a request, and when contacted, they also offered to purchase a carrot mask. Not everyone needed it, but when the manager said that such a mask was in demand among many world stars, this was a decisive argument. Many clients could not deny themselves the pleasure of using the same products.
5. First issue
Leadership is great. If you are a pioneer in this niche, then you cannot remain silent about this, you need to speak directly. You have opened your own confectionery, if you are applying for leadership, you need to prove it to your customers. As proof can be customer reviews, a certificate, expert assessments, the number of customers, and much more. Do you think it is easy to sell services to many of the world’s famous sales leaders? This is the Reason to Make an ECommerce Website. Surely, this no longer makes a huge effort for them, since they are already associated with leadership, they are experts in a certain field.
6. Observance of traditions
This tuning method is suitable for the sale of alcoholic beverages. If you sell beer, then it must be brewed according to old, time-tested recipes. Also, If it is whiskey, it will be the oldest Scotch of ancient barrels. If so far your plans do not include conquering the whole world, then this may be the first object of a certain orientation in your city.
7. Discounts
In this situation, it is necessary to calculate everything well, what kind of discount you can offer to buyers so that even in such a situation you will not be left without profit. You can give discounts on first purchases or on subsequent ones. This strategy is effective for online stores. You can get discounts from suppliers, respectively, you are given the opportunity to reduce the price in your store on the network.
8. Different payment methods
This option can be viewed as a competitive advantage, but it has a right to exist. Therefore, this also needs to be thought about. This is the Reason to Make an ECommerce Website. Offer customers the opportunity to purchase by installments, parts, or their rights to hand over the old product and make a new one, but at a lower price.
9. Quality of service
If you are considering such a tuning option, then you need to prepare for it in order to control the process. The client begins to get acquainted with the company from the first page, banner, contextual advertising. You need to tell at every stage of your activity that you offer the best service. When communicating with the administrator, personal manager, if there is a misunderstanding and resolution of conflicts, the task is to ensure that the client is always satisfied. This is a very difficult task.
10. Bonuses
People want to receive a reward for their actions, it is pleasant for them. Then why not please the buyer again. If you are engaged in food delivery – put a small compliment from the pastry chef, and if you own an online store – give the customer some trifle. This is the Reason to Make an ECommerce Website. These can be different things, it all depends on the flight of thought and the amount for which the client ordered.
If you want to hire an ecommerce developer, please contact our company. We employ professionals.
