How to Create Social Media Graphics in PowerPoint?

Have you ever felt the need to create eye-catching Social Media Graphics in PowerPoint but don’t know where to start?

You’re not alone.

As more and more businesses and individuals leverage social media to reach their audience, the demand for visually appealing content has surged. However, creating graphics for social media that stand out can be daunting, especially if you’re not a graphic designer.

But don’t worry; we’ve got you covered. In this blog, we’ll show you how to make social media graphics using one of the most accessible and widely used tools – PowerPoint. Yes, you read that right. PowerPoint, the tool you may have used for presentations, can be your go-to tool for creating stunning social media graphics.

We acknowledge that designing graphics for social media can take up a lot of time and money, and occasionally, it can become a source of frustration. However, it can sometimes be different. Also, With the help of our step-by-step guide, we’ll walk you through the process to design social media graphics that will grab your audience’s attention and make them want to engage with your content.

Let’s jump right into the world of social media graphics using your PowerPoint!

Numerous tools are available for creating graphics intended for social media.

The options are endless, from high-end graphic design software to online graphic design platforms. However, PowerPoint can be an excellent choice for creating graphics for social media.

Here’s why:

1. Familiarity

Many people are already familiar with PowerPoint since it’s a commonly used presentation tool. By using PowerPoint for social media graphics, you can save time learning a new tool and maybe even add a presentation pointer to spice up the topic and keep the focus.

2. User-friendly

PowerPoint is a user-friendly tool that allows you to create graphics for social media quickly and easily. The tool provides a variety of ready-to-use free PPT templates, shapes, and graphics that can be personalized to suit your brand.

3. Versatile

PowerPoint is versatile, allowing you to create different graphics for social media. From infographics to quote graphics, PowerPoint can handle it all.

4. Cost-effective

Unlike high-end graphic design software, PowerPoint is a cost-effective solution for creating graphics for social media. It’s a tool readily available on most computers and requires no additional investment.

5. Customizable

With PowerPoint, you can customize your graphics to match your brand’s colors and fonts, ensuring consistency across all your social media channels. There are many pre designed and editable free PowerPoint templates available to help you save time when it comes to customizing and making graphics.

Now that we understand why PowerPoint is an ideal tool for creating social media graphics let’s dive into the steps for how to make graphics for social media:

Firstly, open a blank PowerPoint presentation.
Change the slide size before adding any content. To accomplish this, navigate to the ‘Design’ tab, click on the ‘Customize’ group, and finally, choose ‘Slide Size.’

Select ‘Custom Slide Size’ and input your preferred measurements for the width and height. Confirm the changes with ‘OK.’
Create guides in PowerPoint to help you design well-proportioned, balanced slides. However, To add individual guidelines, right-click on the slide and select ‘Grid and Guides.’ Then, click on ‘Guides,’ which will bring up a drop-down menu that allows you to add guidelines.

Make sure to set your theme colors so that your graphics align with your brand’s visual identity. Also, Go to the ‘Design’ tab, select ‘Colors’ under the ‘Variants’ section, and then click ‘Customize Colors.’ To choose a color, click on it and then select ‘More Colors.’ You can then choose from the color wheel or input your RGB values.

Add images to your graphics using the ‘Insert’ option.

In PowerPoint, it’s possible to crop images into any shape, even a customized one. To do this, navigate to the ‘Picture Format’ tab, and from the ‘Crop dropdown’ menu, select ‘Crop to Shape’, then choose the shape you desire.

If you intend to use only the main section of an image, you can eliminate the background. Use the ‘Remove background’ tool in PowerPoint, which you can find under the ‘Picture Format’ tab.

Add text and shapes to create an eye-catching design. Use guidelines to carefully position your content.

Go to ‘File’ and then ‘Save As’ to save the slide as a picture. To save each slide as a distinct image, set the file type to JPG.
Make your visuals stand out by using animation flourishes. Keep animations like Fade, Fly-In, and Zoom basic.

To time out the animations, record your slide by heading to the ‘Slideshow’ page and selecting ‘Record Slide Show.’
Click ‘File,’ then ‘Export,’ to save your unique social media graphic. Choose ‘Export as Video’ or ‘Create Animated GIF’ to finish the process.

Creating graphics for social media in PowerPoint can be a fun and creative process.

Let’s examine some guidelines to keep in mind to ensure your graphics are attractive and captivating.

Dos

Opt for high-quality images: Including clear, sharp, and relevant images in your content can significantly enhance the overall look of your graphics.
Maintain a consistent color scheme: Consistency in your color scheme is crucial to establish a cohesive look throughout your graphics. Also, Maintain a consistent color palette that enhances your brand and conveys your message effectively.
Keep it simple: Avoid overcrowding your graphics with too many elements, as it can overwhelm and confuse your audience.
Use readable fonts: Select legible fonts that don’t cause eye strain. Also, Experiment with different font sizes, styles, and colors until you discover the ideal combination.

Don’ts

Don’t use copyrighted images: It is critical to avoid utilizing copyrighted pictures without proper authority, as this might lead to legal problems. However, To stay on the safe side, ensure that you only use images licensed for commercial use or ones you have personally taken.
Don’t overuse animations: While animations can be a fun way to add movement to your graphics, overusing them can distract you from your message.
Don’t use too many fonts: Also, Overusing them can result in a disjointed and unpolished appearance in your graphics. Use only one or two fonts that align with your company’s identity.

Wrapping It Up

Creating social media graphics in PowerPoint is an accessible and cost-effective way to enhance your online presence and capture your audience’s attention. Following the simple steps we’ve discussed and kept the dos and don’ts in mind, you can create visually appealing graphics that effectively convey your message.

Remember, the key to success is experimenting, being creative, and staying true to your brand and message. Also, Be bold and try new things, and remember to analyze the performance of your graphics to determine what works best for your audience.

So, what are you waiting for?

Fire up your PowerPoint and start creating stunning social media graphics that will take your online presence to the next level.

Happy designing!