Why is Twitch so Popular?
To start with, there are many reasons why Twitch has millions of users globally.
Firstly, Twitch is entertaining and unique, as it encourages authentic and real experience. The content streamed on the platform has not been filtered nor scripted. In comparison to Youtube, for example, the creation process of content creation is quicker. Thanks to the use of live-stream technology, it is more authentic, as it´s impossible to rehearse videos. Viewers like to see real personalities. Influencers such as PewDiePie, Ninja, ChilledChaos offer live entertainment to millions.
Their ability to give entertaining commentary as well as gameplay drive the audience to experience a different world.
Here at Twitch you can get the most authentic preview of a game you will find on the internet. After watching a Twitch stream of a particular game you may make a decision to purchase the game for yourself.
Is Twitch an interactive platform?
The next thing is that Twitch has a very user-friendly and interactive platform. It is welcoming to new users, giving you tips on what you should do to become an affiliate partner. Creators have the access to various tools (for example Creator Camp) that enable them to learn more how to stream, build your community and engage with the audiences even more.
Also, Twitch allows easy communication between the creators and their viewers. Fans can interact with their favourite content creator real-time online chat.
Thirdly, the platform allows hosting gaming tournaments. By making it easy for everyone to join and view tournaments, Twitch made the gaming tournaments extremely popular across the globe. The biggest game publishers such as Riot Games, Epic Games, Valve, have created games such as: League of Legends, Fortnite, Counter-Strike:Global Offensive for a high-level competition. Esport tournaments offer very lucrative money prizes together with large fan base attendance.
Undoubtedly, thanks to live-streaming technology, video games and the Esport have gained a significant increase in viewership in the last few years.
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In addition, There is an important element of community building both online and offline. Twitch is hosting live events known as TwitchCon which is a convention for affiliate partners and influencers. Fans have a chance to meet with their favourite streamers in person. The event features gaming exhibitors, panels and cosplay contents. Twitchcon usually takes place in San Diego (USA) and Netherlands (Europe) and gathers thousands of gamers.
To conclude, Twitch is still the most popular live-streaming platform globally, although there are other platforms such as Facebook Gaming, want to capture the attention of the Twitch audience.