WordPress Website Optimization: Important Elements to Check
WordPress Website performance is the key tool that helps to lay down the first step towards brand building. Of course, every user who wants to know more about your brand will explore your website to know it better. This is the time when a brand has to convert a visitor to a customer. Therefore, the website needs to perform well for the visitors. Website performance is not only about the speed but also about the ease of operation. All these factors collectively help to optimize your WordPress website for search engines and boost its SEO performance on the search results.
How does a better website performance impact the website’s success?
A recent study has discovered that the lesser time taken by the websites to load results in a higher conversion rate on the web. For instance, a website loading in 10 seconds would have a lower conversion rate as compared to a website loading in 5 seconds. This has been statistically proven time and again. A better website performance helps to boost SEO rankings, and user experience and adds a competitive advantage to the website over time.
Key elements to check
There are certain tips and tricks you need to keep in mind for improving the website’s performance. All of these tips will definitely help you optimize the WordPress website and improve its performance over a period of time.
Choose a reliable hosting
The first step towards boosting the website performance is choosing a reliable hosting platform. The better the platform, the smoother the performance would be. A reliable host offers a higher speed of operation, enhances security, and increases your ability to scale your website and grow traffic steadily. A developed host will automatically handle the technical operations, thereby helping you to spare time for your business.
Choice of themes and plugins
The outlook of the website plays an important role to optimise the website. Make sure to use relevant themes, fonts and plugins which are not only readable but also light to load. The use of lightweight themes and plugins adds a touch of functionality to your websites. The websites take less time to load and this ultimately enhances the user experience. This helps you to fix mobile usability error in WordPress Website.
Consider optimizing images and videos
A website comprises content, images and videos. These elements are unavoidable and have to be added on the website. But unoptimised videos and images end up consuming a lot of space. This can slow down your website for a while. One must always choose an optimised format, frame and resolution for the images and videos before uploading them on the website. For instance, you can reduce the video size and also disable autoplay to save bandwidth.
Maintain and update your website
Maintaining and updating your website is very important for ensuring a smooth performance. Your website on the internet is prone to several attacks from trojans, bugs and malware. Therefore, one must always maintain and protect the website from all these unauthorised intrusions. For this, users can consider removing unnecessary files, repairing broken links, updating themes and regularly backing up sites. This will improve the code quality and fix all the security risks to boost performance.
Preparing a cached version
Cached version is a great way to boost the performance of the website. When the user visits the website, it automatically creates a cached version. This cached version is thereafter produced to every other user who visits the website. This version is faster and protects the actual website from threats. A cached version can be prepared by the host or users can download a plugin as well.
Fix HTTPS errors
These errors are usually flashed on the screen when a visitor visits a new website. This reduces the credibility of the website and makes a visitor cautious to visit a new website. Therefore, users should always consider fixing this error with the help of plugins. This will boost the security of the website and fix HTTPS not secure websites in Chrome.
Conclusion
We have exhaustively covered all the methods that will help in the long run to boost the WordPress website performance. Once your performance is improved, automatically the conversion rate increases and the users feel more comfortable in accessing the content.
