Top 9 Benefits of Link Building – 9 Reasons Why You Need Backlinks?
I think you might be wondering why your website isn’t ranking on Google. Or perhaps you’re just struggling to outrank your competitors and hit the top spot. Either way, the answer might be backlinks. And in this guide, you’ll discover the top nine benefits of link building and how to take advantage of each one.
So if you want to drive more organic traffic to your website, keep learning. By the way, if you’re interested in learning more about SEO and link building, then regularly follow my site. I’ll be posting new guides and tutorials every week. Now, let’s dive in.
1) Benefits of Link Building:
You drive more search engine traffic to your website. So, let’s start with the obvious one. If you’re trying to increase your rankings, then you need to realize that links are one of the most important factors. That’s why 91 % of the content on the internet never gets any traffic from Google because Google sees external links to your website as a vote to say that your content is authoritative and credible. Therefore link building is one of the most important ranking factors for your content and Google. And no links often means no organic traffic. You can learn more about internal and external links from here.
2) Domain Authority:
Increase your website’s overall authority. So, Google looks for authority. So if you want to rank your website, you need to demonstrate your credibility. At the very top end of the scale, you can look at websites that consistently rank high on Google, like Forbes, and you’ll discover they have millions of backlinks. Obviously, you don’t need that many, but this highlights the case. With metrics like age or system main rating, this is coming back to the more links you have, the higher your website’s authority. And while this is a bit of a vanity metric, it will certainly estimate how you can better this so the more high-quality backlinks you have to your website the easier it will be to rank your content. And Google has already confirmed, links are one of the top three ranking factors.
3) Sharing with Others:
Build your network. To build links to your site you need to reach out to other webmasters. If you simply publish and pray, then you’ll be waiting forever. So what’s the best way to build backlinks and create your network? For me, the strategy I use is a cold email, but this isn’t about spamming thousands of poorly written emails, there’s an actual art to it. And if you know your approach, you’ll discover that you can quickly grow your network and build relationships with other influencers in your niche.
When you build a network of webmasters, you reap the benefits of new opportunities such as finding potential affiliates and partnerships, building an army of sharers who’ll link to your future content as well, landing new clients and customers, and feedback on your website and content. I could yap on about this, but you basically get the gist.
4) Referral Traffic:
Capture referral traffic. So if you land a backlink from a page that receives a lot of traffic, you’ll gain some referral traffic too. But let’s be honest, one backlink isn’t going to make a huge difference.
However, if you compound this over hundreds of links, you’d start to see a reasonable amount of referral traffic come through. So not only are you boosting your website’s rankings of links, but you’re also increasing your referral traffic too.
5) Can we use Black Hat Technique?
Get the drop on your competitors. Now it is a brutal truth, right? White hat link building is hard and is only going to become more difficult. But why is that? Well, that’s mainly because webmasters have tired of seeing dozens of poorly written, spam outreach emails landing in their inbox every day.
Also, spam filters are strict, so they’re never for cold email outreach. A lot of black hat link builders will pay for links, which I don’t recommend, but it does make it harder for you to build links organically. It’s also a time-consuming complicated process if you don’t have a good system in place.
But, that’s an advantage for you, because the majority of websites don’t know how to build links at scale without resulting in blackout spam techniques. In fact, over 55 per cent of pages on the web have no backlinks pointing to them. So this is your chance to get the drop on your competitors.
6) How much Time you Need?
Reap the rewards of the compound effect. Over the long term, you’ll benefit from backlinks over and over again. This is a classic case of short-term gratification versus long-term gratification.
Yes, link building requires time and patience, but when you build links to your site you won’t just grow your website’s traffic within a few months. You see, the effect of your links will pay off over and over again. You see, the effect of your links will pay off over and over again. Not only in should you see a rise in your website’s existing rankings, but you’ll also find it easier to rank your future content too. And as this compound over time, you’ll see a huge ROI.
7) Influencer Recommendations:
Signal your website’s credibility. And I’m not just talking about your rankings on Google here. In fact, did you know that 49 % of consumers depend on influencer recommendations? Let’s take an example of an influencer that links your website’s guide and recommends it to their audience. Their audience who trusts the influencer also trusts on you.
So if they click through to your website’s page, they’re more likely to convert into sales because this is warm traffic by referral rather than traffic landed on your website cold. They’re more likely to follow you and then any future content you produce. And they’re more likely to take a look around your website and learn more about your service and products.
Grow your brand’s visibility. So, it’s undeniable. Branding is crucial. But it takes five to seven mentions to build brand awareness with your potential customers. Which is something that you can easily achieve with multiple links? You notice a lot of backlinks come from brand mentions. This is a place where a website will mention your brand and link back to it. So by link building, you can grow your brand’s visibility.
9) Build More Links:
And finally, benefit number nine; gain a direct ROI on your sales. So, did you know 2.5 quintillion bytes of content are created every day? So, there’s a reason why so much content is used on a daily basis. More traffic equals more customers, sales and revenue.
And the simplest way to increase your website’s traffic is to use backlinks. So this creates a direct benefit on investment for your business. And as you invest more in backlinks, the more your business is going to grow.
So, to sum it up, the benefits of link building for your business is clear. By driving more backlinks to your website, you’ll drive more search-engine traffic to your website, increase your website’s overall authority, build your network, capture referral traffic, get the drop on your competitors, reap the rewards of the compound effect, signal your website’s authority to Google, grow your brand’s visibility. Plus you gain a direct ROI on your sales.
Now, this sounds great so far, but there is a catch. When it comes to links, you need to focus on quality. Building low-quality black hat links aren’t just a step in the wrong direction; it could also lead to a Google vanity if you really mess it up. So focus on building white hat, authoritative links that grow the credibility of your website. Now, maybe you need some more help about link building. If so, then contact me via email@example.com If you have any questions and feel free to get in touch. Thanks for Reading.