Tools That Can Contribute to Your Career in Digital Marketing
Digital marketing is a career option that is really climbing the ladder these days. The field is constantly evolving because of the number of tools introduced and this makes it even more exciting. While traditional marketing still has its place in the world, digital marketing is quickly taking over thanks to affordability and analytics.
Also the best part when it comes to digital marketing is a career choice to develop within many roles and depending on the digital tools that one uses.
These include everything from social media platforms like Facebook and Instagram which focus more on Social media marketing to SEO jobs which require you to use analytics tools like Google Analytics and Google Search Console. Different tools let you create, analyse and measure the performance of your digital campaigns and websites quickly and effectively. So let us have a quick look at some tools that can give a kick start to your digital marketing career.
Commonly Used Digital Marketing Tools
Tools for Social Media Platforms
If you are interested in social media marketing, get hold of the working of common social media platforms like Facebook, Instagram, Twitter and many more which are a common place for companies to place advertisements these days. Since social media has a huge impact these tools have a great role in engaging the audience and spreading brand awareness.
In addition to the standard features these platforms offer features designed specifically for marketing like the Facebook Ads Manager. Also you can always integrate your social media platforms with tools like Buffer and Hootsuite which make it easy to schedule social posts and measure engagement.
Tools for Analytics
These are a set of helpful tools for every digital marketer. These help you analyse traffic, conversions and demographics and all kinds of data you want to have access to. These tools include everything from Google Analytics to Social media analytics which provide metrics related to engagement and help marketers optimise the campaigns. When it comes to Search Engine Optimisation (SEO) a lot of other tools like SemRush; Ahrefs etc. contribute to monitoring the on-page and off-page SEO.
These tools can be extremely helpful for apps that compare various skincare brands; food delivery options, hotel bookings or sports betting platforms. One such example that we can take here is a great comparative analysis of Football Betting Apps in India. These SEO tools come in really handy to track user data, site searches and conversion metrics for such pages.
Tools for Graphic Design
With the growing popularity of content marketing in the digital world another demand that has seen a rising trend is for designers. It is very common to have images and graphics when creating ads, social media posts and blog posts. When it comes to design, tools like Canva and Photoshop are a must have to do your work effectively. These software allow those without extensive graphic design skills to add dynamic images to their content.
Tools for Content Creation
For marketers more focused on content marketing, tools like WordPress and Hubspot help a lot with content creation and curation. These help identify content opportunities and craft engaging blog and social media posts for the target audience.
Pages like LinkedIn News can make great use of such tools and understand; what their audience wants to read and also what the audience feels about what has been written.
Tools for Email Marketing
Email marketing has been kind of the oldest form of digital marketing. We all cannot deny receiving emails from online shopping brands like Myntra or skincare brands like Lakme.
This kind of marketing is based on identifying the target audience and making them interested in the brand using email campaigns. Tools like Mail Chimp and Iterable help to build email lists and automate their email campaigns that amplify the intensity of the campaign and encourages users to become more engaged with the brand. These platforms also provide analytics for every email campaign, making testing and optimization quick and easy.
Working in digital marketing can be a great combination of passion; strategy and the right tools that you use to increase the impact of your campaigns or blogs. So whichever field of digital marketing you are in; be sure to use the right set of tools to give your career the right boost.
It is also of utmost importance to stay up-to-date with the market trends and the new tools and strategies in the market.