Why New Zealand iGaming Operators Need to Work with Aggregators
Content is the backbone of online casino gaming. The ability of a gambling website to meet players’ gaming demands is crucial. Part of the reason iGaming is so popular as an entertainment medium is that it offers diverse options for consumers. Online casinos in New Zealand can have libraries with thousands of titles covering different genres. Sourcing these products is not easy for gambling websites. Consumers need shift over time as they adopt different gaming habits. For this reason, operators must ensure that their catalogues are diverse enough to attract the customers they want. They can achieve that by working directly with suppliers or relying on aggregators.
A game aggregator acts as a link between software manufacturers and an online casino. It facilitates the integration of games from multiple developers, hence providing varied gambling solutions. It’s how some casinos afford to offer a few thousand titles seamlessly. Getting help from NZCasinoClub with the best online casinos paints a picture of how much variety is out there when it comes to gaming. Also, Whatever your interests, you won’t have trouble finding operators that have what you need. Game aggregators are to thank for that. How do these solutions work, though? Learning the functionality of aggregators allows you to see their benefits and why they are necessary investments for casinos.
Integration via a Game Aggregator
Operators have two options when integrating games. One is getting products directly from a provider. It would mean a casino has to deal one-on-one with suppliers to integrate games onto its platform. Also, In this partnership, the operator pays setup fees and undergoes KYC procedures to access a provider’s product suite. Using an Application Protocol Interface (API), the developer integrates games into an operator’s software. The whole process involves a lot of paperwork. If an online casino wants to improve its diversity with titles from a different vendor, it would have to repeat the entire process.
An aggregator is a one-stop solution for game integration. Companies strike deals with various suppliers to put their products on a single platform. The aggregator then resells the games to online casinos. Therefore, an operator doesn’t have to deal with several providers to get the games it requires. A casino games hub or aggregation software has the infrastructure to communicate with multiple APIs.
The Benefits of Game Aggregation
Why should an online casino work with an aggregator? The most obvious reason is the opportunity to get many games on one platform. High-speed internet and the proliferation of internet-enabled devices increased access to casino games for Kiwis. Now, gamblers in New Zealand can quickly create accounts and play an array of titles from some of the biggest brands. Thus, casinos have to work hard to ensure they offer variety and quality with their gaming solutions. Game aggregators partner with big and small developers to provide operators with a plethora of products. It makes it easy for casinos to offer classics, popular titles and the latest releases. A casino hub updates content constantly to keep up with market trends. So, casinos don’t have to worry about lagging behind in terms of content freshness.
A one-off API integration solves many issues for an operator. Partnering with several vendors individually requires considerable technical resources and manpower. The journey from searching for suitable suppliers to integration is tedious, and having to do it multiple times is draining. With a single game integration solution, a casino saves on costs, time and human resources. These savings can go to other areas of the operation to improve service delivery. Single API integration provides scalability and flexibility. As a casino grows, it can effortlessly increase its game offering and payment integration.
Online casinos enter Service Level Agreements with game aggregators that cover technical support. If anything went wrong with game integration, then the aggregator provides the necessary assistance. An operator wouldn’t have to deal with individual providers every time a problem comes up with particular games. The casino hub handles all the communication between the operator and the supplier. Hence, gambling websites don’t have to trouble themselves with technical nuances.
Are Aggregators Here to Stay?
Game aggregation has been on the rise for the past several years due to the developing iGaming market. Even in New Zealand, where Kiwis can only play at offshore sites, online gambling is thriving. An increase in the number of online casinos means growing competition. Hence, operators have to do everything to set themselves apart. Aggregation makes that possible. According to key industry players, game aggregators serve a need and have proven to be fundamental in the online gambling sector. Therefore, they will be around for as long as they continue to serve their purpose.
However, aggregators have to cater to operators’ demands adequately if they are to remain relevant. A casino hub that doesn’t offer effective technical support when required might lead an operator to go directly to the supplier for products. Game aggregators must also strive to provide vendors and gambling websites with what they need in specific markets. They should add value to their clients, which means contributing to player acquisition and retention. As long as game aggregation continues to offer cost benefits to operators, then they have a promising future.
Conclusion:
If you search for online casino games in New Zealand, you will find thousands of alternatives, some even on one site. Gambling sites offer incredible game variety, courtesy of aggregation. Operators partner with game aggregators to build massive libraries that appeal to a wide category of players. When you find an NZ casino website with pokies, blackjack, roulette and baccarat from different developers, it’s probably using a casino hub. Game aggregation enables operators to source titles from various vendors without dealing with each one directly, thereby streamlining game integration.
