A guide to custom packaging for a small business
Custom Packaging for a Small Business is an essential tool for any business and shipments. What are things to be considered in packaging design?
Packaging is an essential tool for any business. Be it a small-scale venture or a large corporation. Either you see it as a way of effective marketing or the protection of goods; it matters a lot how you would package your products. From a candy bar package to the takeaway food package, the importance of packaging can not be denied.
Put yourself in the consumers’ shoes, and think from their perspective of how much packaging matters when they are confused between the two same products of different brands. The colors, graphics, fonts, and most importantly, the material add value to your product’s quality. So, you must pay attention to every single detail of the packaging process. And when it is just a small business that hasn’t gone up so high; you must work on the product’s custom packaging to increase the reach.
The question then arises ‘ how you can custom packaging for a small business?’ Here’s what will guide you through the whole process.
What are things to be considered in packaging design?
Firstly, there are few things that you will need to consider before getting into the packaging process. These all points given down below are what make your small business a known brand. You’ll have to follow all these things to make progress in the good packaging.
The shape and type of your product
When you opt for custom bakery boxes, the shape, and type of the baked goods will determine the customized design. If it is a cake topped with cream or puff pastry with the sauce, the package should be designed to not ruin that topping. And if the product is all liquid, it must be in a plastic or tin container that will keep it from seeping out of the package. OBT packaging with a variety of cupcakes and bakery boxes customized according to the needs of the customers keeps every kind of delectable secured
The fragility of the product
Another thing that you’ll have to make sure of is that the package your customer will receive won’t be damaged in any way. Like if it is some kitchenware or a fragile decoration piece; then you will have to take some extra measures for its safety to make sure that it will deliver without even a scratch on it.
For instance, when the item is a glass-made product; then you can do some cushioning around it in the extra space inside the wrap. In case of a special kind of cake that has been ordered for a large-scale party; you will have to make the custom bakery boxes accordingly to keep its design safe; as they can keep doing their perfect job if designed perfectly. The edges and top of the cake are secured even when it goes through transportation with a chance of sideway collision. OBT Packaging manufactures bakery boxes with a transparent window so you can sneak peek at how the product is doing when transporting.
Steps for the packaging design process
Now that you know the things to be taken care of before getting into the practical process, let’s dig into the how-to part to learn an effective guide of custom packaging design that will help you market your products to enhance your business reach. Let’s get into it.
When it comes to the package layers, all of the three, outer, inner, and product packaging, are considered. And they are all essential. To keep the goods safe and secured.
The first layer that you’ll have to work on will be the outer layer. It will work as a marketing tool for your business. The customer will catch your first impression from the outer look of the package. The outer side will be the custom shipping box with the logo representing your company besides protecting the product inside the package. The box is sturdy and can carry reasonable weight according to product specifications for shipment.
Then comes the inside layer. Your product’s underlying packing is what keeps it safe inside the outer package. This could be surrounding the package with peanuts or tissue paper to prevent items from being damaged or squished. It could also be a zipped bag that keeps the food fresh.
custom packaging for a small business is as important; even just its name tells you what it is. A cover on which the product is kept inside is a wrapper of a chocolate bar, cold drink bottle. The product packaging is different from the custom shipping box with the logo; that is only for the outer packaging for shipment purposes and represents the shipping service. These shipping boxes are manufactured to bear all the rough and tough shipping challenges and reach the customer safely.
Choose the most suitable custom packaging for a small business
Choosing what is suitable is mostly a no-brainer, as it depends on the product you are selling. For instance, if it is a liquid product; the options will be limited because they can’t be put in paper packaging. Only a container or box with a special material can keep the liquid inside without getting leaked.
For getting your product a perfectly suitable packaging; the next you will have to keep in mind is the market competition. In this case, you will have to come up with a creative idea for the packaging of your product; something that will make you stand out, and your small business may start to grow at a good pace.
Create your business architecture
When a customer comes across a product, out of all the things; including a catchy tagline, colors, picture of you’re the product, etc. there will be only one thing that the customer will remember; it will be the most unique aspect of your product that is different from all others. You have to think out of the box to create a business architecture for your small business. Because when it has a unique, different touch only then the consumer attracts towards it.
Evaluate what custom packaging design for a small business will be best for your product in all aspects
Now that you know everything that you need to look out for; it’s time to get to the point of choosing the most suitable packaging design that will go perfectly with your product. Keeping your product in mind; you should go with something that will tell you in a single glance what you are selling. It should be a proper representation of the product you are selling. For instance, if you are selling cup noodles, their package box would tell the flavor and ingredients it is made of.
Last Word on custom packaging for a small business
Having a grasp of all these ideas; you know everything you need to know about improving your product reach through custom packaging. Follow all the steps mentioned above to ace the market with your creative packaging ideas and products. We hope after reading this article you are able to get knowledge about Custom Packaging for a Small Business is an essential tool for any business and shipments. What are things to be considered in package designing?