3 Surefire Ways to Succeed With SEO for Hotel Brands
SEO for Hotel Brands. Write Page Titles and Metadata That Are SEO Friendly, Create Stellar Content, Create a Responsive Hotel Website.
Introduction to SEO for Hotel Brands:
Your goal in the hotel business is to give your guests a five-star experience. And that means delivering fresh towels, free coffee, a caring concierge, and, of course, a COVID-free experience in 2021.
The question is, have you overlooked the important step of getting travelers to your hotel in the first place?
With Google owning more than 92% of the search engine market share today, search engine optimization focused on Google is increasingly important. The better your Google rankings, the more website visitors you’ll attract in the years ahead.
The question is, how do you go about handling SEO for hotel brands in particular? Here’s a rundown on three surefire ways to succeed with SEO in the hospitality industry in 2021.
Let’s jump in!
1. Write Page Titles and Metadata That Are SEO Friendly
Your webpage title and your meta description play critical roles in your hotel brand website’s SEO. That’s because these two essential elements will be shown on users’ search engine result pages.
First, to pinpoint an appropriate keyword, consider typing in Google’s search bar a potential search term related to your business, like “hotel in City” (insert the city name). Then, you’ll see Google suggest several related terms that you could use as keywords in your webpage title and meta description.
Note that a digital marketing agency can also help you with the process of selecting keywords for your hotel brand. View here to find out more about SEO experts who can help you in this area.
Once you have solidified a winning keyword for your hotel, you should insert it at the beginning of your webpage title. As a general rule of thumb, your title should be 50 to 60 characters and should be simple for both machines and users to comprehend.
Next, be sure to also include the keyword in the website meta description, which should give a thorough description of your hotel. This description should offer information that will entice the user to click on your website.
2. Create Stellar Content
Amazing content is also a necessary ingredient for strong hotel website SEO. This content may range from newsletters to articles and blogs.
In each content piece, it is ideal to write around 1,000 words and add your targeted keyword to the first paragraph of the content.
3. Create a Responsive Hotel Website
Offering your users a responsive website for your hotel brand is also an essential part of Google SEO for hotels.
To achieve this, make sure that your site will load quickly not only on computers but also on mobile phones. Also, make sure that your website button sizes are big enough to function on mobile.
Likewise, make sure that your site uses big font sizes. Finally, compress your site’s images. A digital marketing agency can help you to take the necessary steps to make your site as responsive as possible.
Elevate Your Hotel’s Success with the Right SEO for Hotel Brands
Figuring out SEO for hotel brands can understandably be complicated and even overwhelming. After all the SEO process requires a combination of technical know-how, solid writing skills, and a whole lot of patience.
Fortunately, it is possible to get excellent results from SEO when it’s done right. Follow the above-listed tips for SEO for hotels to take your hotel brand to the next level in search engine rankings this fall.
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